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Registro Completo
Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
Data corrente: |
31/10/2013 |
Data da última atualização: |
15/04/2015 |
Tipo da produção científica: |
Artigo em Periódico Indexado |
Circulação/Nível: |
B - 2 |
Autoria: |
FERRAREZI, A.; MIRIM, V. P.; SANTOS, K. M. O. dos; MONTEIRO, M. |
Afiliação: |
Alessandra Ferrarezi, Department of Food Science and Nutrition, São Paulo State University-UNESP, Araraquara, São Paulo, Brazil; Valéria Paula Minim, Department of Food Technology, Federal University of Viçosa, Viçosa, Minas Gerais, Brazil; KARINA MARIA OLBRICH DOS SANTOS, CNPC - Embrapa – Goats and Sheep, Sobral, Ceará - Brazil; Magali Monteiro, Department of Food Science and Nutrition, São Paulo State University-UNESP, Araraquara, São Paulo, Brazil. |
Título: |
Consumer attitude towards purchasing intent for ready to drink orange juice and nectar. |
Ano de publicação: |
2013 |
Fonte/Imprenta: |
Nutrition & Food Science, v. 43, n. 1, p. 304-312, 2013. |
DOI: |
10.1108/NFS-03-2012-0021 #sthash.5bvn9oDQ.dpuf |
Idioma: |
Inglês |
Conteúdo: |
Abstract: Purpose - The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar; Design/methodology/approach - The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage; Findings - Low price, product information and market leading brand had positive impact. "No preservatives/natural" was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information - no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures; Originality/value - Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision. |
Palavras-Chave: |
Aceitação; Atitude do consumidor; Comportamento do consumidor; Conjoint analysis; Consumer behaviour; Intenção de compra; Intent to purchase; Label information; Labelling controls; Ready to drink orange juice; Suco pronto para beber; Tropical fruit. |
Thesagro: |
Certificação de produto; Fruta cítrica; Rotulagem; Suco de fruta; Suco de laranja. |
Thesaurus NAL: |
Beverages; Fruit juices; Orange juice; Prepared foods. |
Categoria do assunto: |
Q Alimentos e Nutrição Humana |
Marc: |
LEADER 02537naa a2200421 a 4500 001 1970007 005 2015-04-15 008 2013 bl uuuu u00u1 u #d 024 7 $a10.1108/NFS-03-2012-0021 #sthash.5bvn9oDQ.dpuf$2DOI 100 1 $aFERRAREZI, A. 245 $aConsumer attitude towards purchasing intent for ready to drink orange juice and nectar.$h[electronic resource] 260 $c2013 520 $aAbstract: Purpose - The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar; Design/methodology/approach - The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage; Findings - Low price, product information and market leading brand had positive impact. "No preservatives/natural" was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information - no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures; Originality/value - Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision. 650 $aBeverages 650 $aFruit juices 650 $aOrange juice 650 $aPrepared foods 650 $aCertificação de produto 650 $aFruta cítrica 650 $aRotulagem 650 $aSuco de fruta 650 $aSuco de laranja 653 $aAceitação 653 $aAtitude do consumidor 653 $aComportamento do consumidor 653 $aConjoint analysis 653 $aConsumer behaviour 653 $aIntenção de compra 653 $aIntent to purchase 653 $aLabel information 653 $aLabelling controls 653 $aReady to drink orange juice 653 $aSuco pronto para beber 653 $aTropical fruit 700 1 $aMIRIM, V. P. 700 1 $aSANTOS, K. M. O. dos 700 1 $aMONTEIRO, M. 773 $tNutrition & Food Science$gv. 43, n. 1, p. 304-312, 2013.
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