02537naa a2200421 a 450000100080000000500110000800800410001902400560006010000180011624501150013426000090024952012790025865000140153765000170155165000170156865000190158565000300160465000190163465000140165365000180166765000200168565300160170565300260172165300320174765300220177965300230180165300250182465300230184965300220187265300230189465300320191765300270194965300190197670000170199570000250201270000170203777300610205419700072015-04-15       2013    bl uuuu     u00u1 u    #d7 a10.1108/NFS-03-2012-0021 #sthash.5bvn9oDQ.dpuf2DOI1 aFERRAREZI, A.  aConsumer attitude towards purchasing intent for ready to drink orange juice and nectar.h[electronic resource]  c2013  aAbstract: Purpose - The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar; Design/methodology/approach - The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage; Findings - Low price, product information and market leading brand had positive impact. "No preservatives/natural" was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information - no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures; Originality/value - Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision.  aBeverages  aFruit juices  aOrange juice  aPrepared foods  aCertificação de produto  aFruta cítrica  aRotulagem  aSuco de fruta  aSuco de laranja  aAceitação  aAtitude do consumidor  aComportamento do consumidor  aConjoint analysis  aConsumer behaviour  aIntenção de compra  aIntent to purchase  aLabel information  aLabelling controls  aReady to drink orange juice  aSuco pronto para beber  aTropical fruit1 aMIRIM, V. P.1 aSANTOS, K. M. O. dos1 aMONTEIRO, M.  tNutrition & Food Sciencegv. 43, n. 1, p. 304-312, 2013.