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Registro Completo |
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Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
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Data corrente: |
08/11/2012 |
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Data da última atualização: |
06/12/2018 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
SOUZA, J. D. F. de; LIMA-FILHO, D. de O. |
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Afiliação: |
JUAN DIEGO FERELLI DE SOUZA, CNPC; Dario de Oliveira Lima-Filho, Universidade Federal de Mato Grosso do Sul (UFMS) - Campo Grande, MS. |
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Título: |
Desenvolvimento de marca para produtos rurais: um estudo multicasos em São Paulo e Mato Grosso do Sul. |
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Ano de publicação: |
2012 |
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Fonte/Imprenta: |
Redes, v. 17, n. 1, p. 55-69, jan./abr. 2012. |
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Idioma: |
Português |
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Conteúdo: |
Resumo: Este artigo objetiva analisar a proposta de valor decorrente da identidade de marcas desenvolvidas por produtores rurais no Brasil. A análise da identidade de marcas foi baseada no modelo de planejamento da identidade de Aaker (1996). A metodologia adotada foi o estudo de casos múltiplos junto a seis produtores rurais de alimentos que criaram suas próprias marcas. Os casos contemplam dois produtores de leite, um criador de suínos, um produtor de frutas, um produtor de mel e um produtor de cachaça orgânica. Os resultados apontam para marcas conscientes de suas responsabilidades com relação aos clientes, consumidores, meio ambiente e sociedade. [Development of trademark for farm products: a study multi-case in Brazil]. Abstract: This paper aims to examine the proposal of value from the identity of the brands of foods developed by farmers in Brazil. The analysis of the identity of the brands was based on the Aaker (1996) model. The methodology was the multicase studies with six food rural producers - two producers of milk, a pig farmer, a producer of fruit, a producer of honey and a producer of organic “caipirinha”. The results indicate that brand awareness of their responsibilities with respect to customers, consumers, environment and society. |
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Palavras-Chave: |
Caipirinha; Desenvolvimento local; Identidade de marca; Local development; Marca; Produtor rural; Value added product. |
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Thesagro: |
Agregação de valor; Agronegócio; Cachaça; Desenvolvimento rural; Fruta; Mel; Produto. |
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Thesaurus Nal: |
Agricultural products; Farm management; Foods; Fruits; Honey; marketing. |
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Categoria do assunto: |
E Economia e Indústria Agrícola |
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URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/item/69700/1/api-Desenvolvimento-de-marcas.pdf
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Marc: |
LEADER 02300naa a2200373 a 4500
001 1939165
005 2018-12-06
008 2012 bl uuuu u00u1 u #d
100 1 $aSOUZA, J. D. F. de
245 $aDesenvolvimento de marca para produtos rurais$bum estudo multicasos em São Paulo e Mato Grosso do Sul.$h[electronic resource]
260 $c2012
520 $aResumo: Este artigo objetiva analisar a proposta de valor decorrente da identidade de marcas desenvolvidas por produtores rurais no Brasil. A análise da identidade de marcas foi baseada no modelo de planejamento da identidade de Aaker (1996). A metodologia adotada foi o estudo de casos múltiplos junto a seis produtores rurais de alimentos que criaram suas próprias marcas. Os casos contemplam dois produtores de leite, um criador de suínos, um produtor de frutas, um produtor de mel e um produtor de cachaça orgânica. Os resultados apontam para marcas conscientes de suas responsabilidades com relação aos clientes, consumidores, meio ambiente e sociedade. [Development of trademark for farm products: a study multi-case in Brazil]. Abstract: This paper aims to examine the proposal of value from the identity of the brands of foods developed by farmers in Brazil. The analysis of the identity of the brands was based on the Aaker (1996) model. The methodology was the multicase studies with six food rural producers - two producers of milk, a pig farmer, a producer of fruit, a producer of honey and a producer of organic “caipirinha”. The results indicate that brand awareness of their responsibilities with respect to customers, consumers, environment and society.
650 $aAgricultural products
650 $aFarm management
650 $aFoods
650 $aFruits
650 $aHoney
650 $amarketing
650 $aAgregação de valor
650 $aAgronegócio
650 $aCachaça
650 $aDesenvolvimento rural
650 $aFruta
650 $aMel
650 $aProduto
653 $aCaipirinha
653 $aDesenvolvimento local
653 $aIdentidade de marca
653 $aLocal development
653 $aMarca
653 $aProdutor rural
653 $aValue added product
700 1 $aLIMA-FILHO, D. de O.
773 $tRedes$gv. 17, n. 1, p. 55-69, jan./abr. 2012.
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Registro original: |
Embrapa Caprinos e Ovinos (CNPC) |
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Tipo/Formato |
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Registro |
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Registro Completo
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Biblioteca(s): |
Embrapa Amazônia Ocidental. |
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Data corrente: |
21/06/2022 |
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Data da última atualização: |
21/06/2022 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Circulação/Nível: |
A - 1 |
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Autoria: |
SILVA, L. C. R.; CORRÊA, R. S.; WRIGHT, J. L.; BOMFIM, B.; HENDRICKS, L. B.; GAVIN, D. G.; MUNIZ, A. W.; MARTINS, G. C.; MOTTA, A. C. V.; BARBOSA, J. Z.; MELO, V. de F.; YOUNG, S. D.; BROADLEY, M. R.; SANTOS, R. V. |
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Afiliação: |
LUCAS C. R. SILVA, Environmental Studies Program, University of Oregon; RODRIGO STUDART CORRÊA, UnB; JAMIE L. WRIGHT, Environmental Studies Program, University of Oregon; BARBARA BOMFIM, Environmental Studies Program, University of Oregon; LAUREN B. HENDRICKS, Department of Geography, University of Oregon; DANIEL G. GAVIN; ALEKSANDER WESTPHAL MUNIZ, CPAA; GILVAN COIMBRA MARTINS, CPAA; ANTÔNIO CARLOS VARGAS MOTTA, UFPR; JULIERME ZIMMER BARBOSA, Federal Institute of Southeast Minas Gerais; VANDER DE FREITAS MELO, UFPR; SCOTT D. YOUNG, University of Nottingham; MARTIN R. BROADLEY, University of Nottingham; ROBERTO VENTURA SANTOS, UnB. |
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Título: |
Reply to: Evidence confirms an anthropic origin of Amazonian Dark Earths. |
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Ano de publicação: |
2022 |
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Fonte/Imprenta: |
Nature Communications, v. 13, n. 3446, 2022. |
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DOI: |
https://doi.org/10.1038/s41467-022-31065-1 |
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Idioma: |
Inglês |
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Conteúdo: |
REPLYING to Lombardo et al. Nature Communications https://doi.org/10.1038/s41467-022-31064-2 (2022). Amazonian Dark Earths (ADEs) are widely regarded as a model for sustainable agriculture. Their unusual fertility and elevated concentration of charcoal, combined with the frequent occurrence of pre-Columbian artifacts at ADE sites, has prompted widespread biomass burning for soil amendment in tropical regions. However, it remains unclear how these persistent patches of high fertility could have been created in nutrient-impoverished tropical landscapes. In a recent study 1 , we report new data from one of the best-studied ADE sites in Brazil which warrant a revision of its origin story. We found large amounts of phosphorus (P) and calcium (Ca) correlated with 16 trace elements that indicate exogenous sources rather than in situ deposition, an inference that is supported by neodymium (Ne), strontium (Sr) and carbon (C) isotope signatures. Moreover, radiocarbon ( 14 C) activity of charcoal in ADEs suggested inputs beginning thousands of years before the earliest evidence of forest clearing for agriculture in the region. Our results imply that indigenous populations either managed soils at the site thousands of years earlier than previously reported or, alternatively, that human-derived inputs represent a small fraction of ADE’s chemical makeup, a fraction that, we hypothesise based on the size and timing of deposition (Fig. 1), was introduced in the relatively recent past. Lombardo et al.2 disagree and dispute our interpretation. They raise important questions which were addressed in our original paper albeit not in detail. Here, we expand on our previous analysis to estimate the land area and time needed to explain ADE formation through human inputs. This new analysis offers further support to our conclusion that indigenous peoples harnessed natural processes of elemental deposition, which led to the unique properties of ADEs, underscoring the need for a broader view of landscape evolution to redirect sustainable land use in the region. As explained in our study1, evidence from a single (albeit iconic) ADE site should not be extrapolated across the entire basin. However, our findings do raise general questions about previously proposed timing and mechanisms of ADE formation. We argue that our hypothesis should be tested in other sites through interdisciplinary research that combines indigenous knowledge, neotectonics, fluvial geomorphology, and a modern understanding of elemental cycling. Such an approach could uncover the mystery of ADE formation and guide the sustainable use of tropical landscapes going forward, hopefully leading to new discoveries of regional and global significance. MenosREPLYING to Lombardo et al. Nature Communications https://doi.org/10.1038/s41467-022-31064-2 (2022). Amazonian Dark Earths (ADEs) are widely regarded as a model for sustainable agriculture. Their unusual fertility and elevated concentration of charcoal, combined with the frequent occurrence of pre-Columbian artifacts at ADE sites, has prompted widespread biomass burning for soil amendment in tropical regions. However, it remains unclear how these persistent patches of high fertility could have been created in nutrient-impoverished tropical landscapes. In a recent study 1 , we report new data from one of the best-studied ADE sites in Brazil which warrant a revision of its origin story. We found large amounts of phosphorus (P) and calcium (Ca) correlated with 16 trace elements that indicate exogenous sources rather than in situ deposition, an inference that is supported by neodymium (Ne), strontium (Sr) and carbon (C) isotope signatures. Moreover, radiocarbon ( 14 C) activity of charcoal in ADEs suggested inputs beginning thousands of years before the earliest evidence of forest clearing for agriculture in the region. Our results imply that indigenous populations either managed soils at the site thousands of years earlier than previously reported or, alternatively, that human-derived inputs represent a small fraction of ADE’s chemical makeup, a fraction that, we hypothesise based on the size and timing of deposition (Fig. 1), was introduced in the relatively recent past. Lomba... Mostrar Tudo |
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Palavras-Chave: |
Terra Preta de Índio. |
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Categoria do assunto: |
-- |
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URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/doc/1144209/1/s41467-022-31065-1.pdf
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Marc: |
LEADER 03597naa a2200301 a 4500
001 2144209
005 2022-06-21
008 2022 bl uuuu u00u1 u #d
024 7 $ahttps://doi.org/10.1038/s41467-022-31065-1$2DOI
100 1 $aSILVA, L. C. R.
245 $aReply to$bEvidence confirms an anthropic origin of Amazonian Dark Earths.$h[electronic resource]
260 $c2022
520 $aREPLYING to Lombardo et al. Nature Communications https://doi.org/10.1038/s41467-022-31064-2 (2022). Amazonian Dark Earths (ADEs) are widely regarded as a model for sustainable agriculture. Their unusual fertility and elevated concentration of charcoal, combined with the frequent occurrence of pre-Columbian artifacts at ADE sites, has prompted widespread biomass burning for soil amendment in tropical regions. However, it remains unclear how these persistent patches of high fertility could have been created in nutrient-impoverished tropical landscapes. In a recent study 1 , we report new data from one of the best-studied ADE sites in Brazil which warrant a revision of its origin story. We found large amounts of phosphorus (P) and calcium (Ca) correlated with 16 trace elements that indicate exogenous sources rather than in situ deposition, an inference that is supported by neodymium (Ne), strontium (Sr) and carbon (C) isotope signatures. Moreover, radiocarbon ( 14 C) activity of charcoal in ADEs suggested inputs beginning thousands of years before the earliest evidence of forest clearing for agriculture in the region. Our results imply that indigenous populations either managed soils at the site thousands of years earlier than previously reported or, alternatively, that human-derived inputs represent a small fraction of ADE’s chemical makeup, a fraction that, we hypothesise based on the size and timing of deposition (Fig. 1), was introduced in the relatively recent past. Lombardo et al.2 disagree and dispute our interpretation. They raise important questions which were addressed in our original paper albeit not in detail. Here, we expand on our previous analysis to estimate the land area and time needed to explain ADE formation through human inputs. This new analysis offers further support to our conclusion that indigenous peoples harnessed natural processes of elemental deposition, which led to the unique properties of ADEs, underscoring the need for a broader view of landscape evolution to redirect sustainable land use in the region. As explained in our study1, evidence from a single (albeit iconic) ADE site should not be extrapolated across the entire basin. However, our findings do raise general questions about previously proposed timing and mechanisms of ADE formation. We argue that our hypothesis should be tested in other sites through interdisciplinary research that combines indigenous knowledge, neotectonics, fluvial geomorphology, and a modern understanding of elemental cycling. Such an approach could uncover the mystery of ADE formation and guide the sustainable use of tropical landscapes going forward, hopefully leading to new discoveries of regional and global significance.
653 $aTerra Preta de Índio
700 1 $aCORRÊA, R. S.
700 1 $aWRIGHT, J. L.
700 1 $aBOMFIM, B.
700 1 $aHENDRICKS, L. B.
700 1 $aGAVIN, D. G.
700 1 $aMUNIZ, A. W.
700 1 $aMARTINS, G. C.
700 1 $aMOTTA, A. C. V.
700 1 $aBARBOSA, J. Z.
700 1 $aMELO, V. de F.
700 1 $aYOUNG, S. D.
700 1 $aBROADLEY, M. R.
700 1 $aSANTOS, R. V.
773 $tNature Communications$gv. 13, n. 3446, 2022.
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Embrapa Amazônia Ocidental (CPAA) |
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