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| Acesso ao texto completo restrito à biblioteca da Embrapa Gado de Leite. Para informações adicionais entre em contato com cnpgl.biblioteca@embrapa.br. |
Registro Completo |
Biblioteca(s): |
Embrapa Gado de Leite. |
Data corrente: |
20/08/2021 |
Data da última atualização: |
21/08/2021 |
Tipo da produção científica: |
Nota Técnica/Nota Científica |
Autoria: |
SIQUEIRA, K. B.; PINHO, M. C. de; BORGES, C. A. V.; GAMA, M. A. S. da. |
Afiliação: |
KENNYA BEATRIZ SIQUEIRA, CNPGL; MARIELLI CRISTINA DE PINHO, Universidade Federal de Juiz de Fora; CRISTIANO AMANCIO VIEIRA BORGES, CNPGL; MARCO ANTONIO SUNDFELD DA GAMA, CNPGL. |
Título: |
Determinants of consumer behaviour when choosing between whole and skimmed UHT milk. |
Ano de publicação: |
2020 |
Fonte/Imprenta: |
Serbian Journal of Management, v. 15, n. 1, p. 175-180, 2020. |
DOI: |
https://doi.org/10.5937/sjm15-17051 |
Idioma: |
Inglês |
Notas: |
Short communication. |
Conteúdo: |
Large amounts of UHT milk are consumed in Brazil, but little is known about the factors affecting the consumer?s decision to choose between whole and skimmed UHT milk. Since consumers represent one of the main market drivers, it is important to identify the factors influencing their behavioral patterns. A structured questionnaire was applied to 248 people in Juiz de Fora, Brazil. A binary logistic regression model was used to analyze the probability of buying whole or skimmed UHT milk. Results indicated that income, age, and number of family members in a residence are the major determinants of consumer behaviour when choosing between whole and skimmed milk. Higher income, older people, and smaller number of residents were associated with an increased consumption of skimmed milk. These results could be useful to orientate local dairy market campaigns and logistic distribution of products according to consumer preferences. |
Thesagro: |
Consumo; Gordura Láctea; Laticínio; Leite Desnatado; Leite Integral; Preferência Alimentar. |
Thesaurus Nal: |
Consumer preferences; Dairy consumption; Dairy products; Milk fat. |
Categoria do assunto: |
L Ciência Animal e Produtos de Origem Animal |
Marc: |
LEADER 01833naa a2200301 a 4500 001 2133779 005 2021-08-21 008 2020 bl uuuu u00u1 u #d 024 7 $ahttps://doi.org/10.5937/sjm15-17051$2DOI 100 1 $aSIQUEIRA, K. B. 245 $aDeterminants of consumer behaviour when choosing between whole and skimmed UHT milk.$h[electronic resource] 260 $c2020 500 $aShort communication. 520 $aLarge amounts of UHT milk are consumed in Brazil, but little is known about the factors affecting the consumer?s decision to choose between whole and skimmed UHT milk. Since consumers represent one of the main market drivers, it is important to identify the factors influencing their behavioral patterns. A structured questionnaire was applied to 248 people in Juiz de Fora, Brazil. A binary logistic regression model was used to analyze the probability of buying whole or skimmed UHT milk. Results indicated that income, age, and number of family members in a residence are the major determinants of consumer behaviour when choosing between whole and skimmed milk. Higher income, older people, and smaller number of residents were associated with an increased consumption of skimmed milk. These results could be useful to orientate local dairy market campaigns and logistic distribution of products according to consumer preferences. 650 $aConsumer preferences 650 $aDairy consumption 650 $aDairy products 650 $aMilk fat 650 $aConsumo 650 $aGordura Láctea 650 $aLaticínio 650 $aLeite Desnatado 650 $aLeite Integral 650 $aPreferência Alimentar 700 1 $aPINHO, M. C. de 700 1 $aBORGES, C. A. V. 700 1 $aGAMA, M. A. S. da 773 $tSerbian Journal of Management$gv. 15, n. 1, p. 175-180, 2020.
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Embrapa Gado de Leite (CNPGL) |
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| Acesso ao texto completo restrito à biblioteca da Embrapa Agrobiologia. Para informações adicionais entre em contato com cnpab.biblioteca@embrapa.br. |
Registro Completo
Biblioteca(s): |
Embrapa Agrobiologia. |
Data corrente: |
10/02/2012 |
Data da última atualização: |
10/02/2012 |
Autoria: |
KOCH, A. L. |
Afiliação: |
ARTHUR L. KOCH, UNIVERSITY BLOOMINGTON. |
Título: |
Turbidity Measurements of bacterial cultures in some available commercial instruments. |
Ano de publicação: |
1970 |
Fonte/Imprenta: |
Analytical Biochemistry 38, 252-259. 1970. |
Idioma: |
Inglês |
Palavras-Chave: |
Bacterial; Turbidity measurements. |
Categoria do assunto: |
-- |
Marc: |
LEADER 00398naa a2200133 a 4500 001 1915143 005 2012-02-10 008 1970 bl --- 0-- u #d 100 1 $aKOCH, A. L. 245 $aTurbidity Measurements of bacterial cultures in some available commercial instruments. 260 $c1970 653 $aBacterial 653 $aTurbidity measurements 773 $tAnalytical Biochemistry 38, 252-259. 1970.
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