01833naa a2200301 a 450000100080000000500110000800800410001902400450006010000200010524501120012526000090023750000250024652009390027165000250121065000220123565000190125765000130127665000120128965000200130165000150132165000200133665000190135665000270137570000200140270000210142270000220144377300660146521337792021-08-21       2020    bl uuuu     u00u1 u    #d7 ahttps://doi.org/10.5937/sjm15-170512DOI1 aSIQUEIRA, K. B.  aDeterminants of consumer behaviour when choosing between whole and skimmed UHT milk.h[electronic resource]  c2020  aShort communication.  aLarge amounts of UHT milk are consumed in Brazil, but little is known about the factors affecting the consumer?s decision to choose between whole and skimmed UHT milk. Since consumers represent one of the main market drivers, it is important to identify the factors influencing their behavioral patterns. A structured questionnaire was applied to 248 people in Juiz de Fora, Brazil. A binary logistic regression model was used to analyze the probability of buying whole or skimmed UHT milk. Results indicated that income, age, and number of family members in a residence are the major determinants of consumer behaviour when choosing between whole and skimmed milk. Higher income, older people, and smaller number of residents were associated with an increased consumption of skimmed milk. These results could be useful to orientate local dairy market campaigns and logistic distribution of products according to consumer preferences.  aConsumer preferences  aDairy consumption  aDairy products  aMilk fat  aConsumo  aGordura Láctea  aLaticínio  aLeite Desnatado  aLeite Integral  aPreferência Alimentar1 aPINHO, M. C. de1 aBORGES, C. A. V.1 aGAMA, M. A. S. da  tSerbian Journal of Managementgv. 15, n. 1, p. 175-180, 2020.