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Registro Completo |
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Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
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Data corrente: |
01/11/2013 |
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Data da última atualização: |
01/11/2013 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
FERRAREZI, A. C.; SANTOS, K. M. O. dos; MONTEIRO, M. |
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Afiliação: |
Alessandra C. Ferrarezi, Department of Food Science and Nutrition, School of Pharmaceutical Science, São Paulo State University-UNESP - Araraquara, SP, Brasil.; KARINA MARIA OLBRICH DOS SANTOS, CNPC; Magali Monteiro, UNESP - Araraquara, SP, Brasil. |
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Título: |
Consumer interpretation of ready to drink orange juice and nectar labelling. |
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Ano de publicação: |
2013 |
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Fonte/Imprenta: |
International Journal of Food Science and Technology, v. 48, n. 6, p. 1296-1302, 2013. |
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DOI: |
10.1111/ijfs.12090 |
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Idioma: |
Inglês |
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Conteúdo: |
Abstract: The aim of this study was to evaluate consumers? use and interpretation of ready to drink orange juice and nectar label information and its influence on the purchase decision. One hundred and sixty-seven consumers of ready to drink orange juice and nectar were interviewed. The labels were analysed to evaluate their conformance to Brazilian legislation. The manufacturing and shelf life date were the information most often checked, followed by health related issues. Brand, price and flavour were the most important factors for purchase decision. Brand and flavour showed significant association with consumer age. For most interviewed, ?nectar?, ?whole? and ?natural? or ?100% natural? were not well understood; they were not in accordance with the Brazilian legislation. ?Nectar?, ?whole? and ?natural? or ?100% natural? received a positive interpretation, whereas ?reconstituted juice? was considered a negative expression. Nevertheless, none of the labels completely conformed to the specific nutritional labelling legislation. |
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Palavras-Chave: |
Aceitação; Conjoint analysis; Consumer behaviour; Drinks; Intenção de compra; Intent to purchase; Labelling controls; Labels; Ready to drink orange juice; Suco pronto para beber; Tropical fruit. |
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Thesagro: |
Certificação de produto; Consumidor; Fruta cítrica; Legislação; Rotulagem; Suco de fruta; Suco de laranja. |
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Thesaurus Nal: |
Orange juice. |
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Categoria do assunto: |
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Marc: |
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Registro original: |
Embrapa Caprinos e Ovinos (CNPC) |
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