02171naa a2200385 a 450000100080000000500110000800800410001902400280006010000210008824501040010926000090021352010480022265000170127065000300128765000150131765000190133265000170135165000140136865000180138265000200140065300160142065300220143665300230145865300110148165300250149265300230151765300230154065300110156365300320157465300270160665300190163370000250165270000170167777300910169419701122013-11-01       2013    bl uuuu     u00u1 u    #d7 a10.1111/ijfs.120902DOI1 aFERRAREZI, A. C.  aConsumer interpretation of ready to drink orange juice and nectar labelling.h[electronic resource]  c2013  aAbstract: The aim of this study was to evaluate consumers? use and interpretation of ready to drink orange juice and nectar label information and its influence on the purchase decision. One hundred and sixty-seven consumers of ready to drink orange juice and nectar were interviewed. The labels were analysed to evaluate their conformance to Brazilian legislation. The manufacturing and shelf life date were the information most often checked, followed by health related issues. Brand, price and flavour were the most important factors for purchase decision. Brand and flavour showed significant association with consumer age. For most interviewed, ?nectar?, ?whole? and ?natural? or ?100% natural? were not well understood; they were not in accordance with the Brazilian legislation. ?Nectar?, ?whole? and ?natural? or ?100% natural? received a positive interpretation, whereas ?reconstituted juice? was considered a negative expression. Nevertheless, none of the labels completely conformed to the specific nutritional labelling legislation.  aOrange juice  aCertificação de produto  aConsumidor  aFruta cítrica  aLegislação  aRotulagem  aSuco de fruta  aSuco de laranja  aAceitação  aConjoint analysis  aConsumer behaviour  aDrinks  aIntenção de compra  aIntent to purchase  aLabelling controls  aLabels  aReady to drink orange juice  aSuco pronto para beber  aTropical fruit1 aSANTOS, K. M. O. dos1 aMONTEIRO, M.  tInternational Journal of Food Science and Technologygv. 48, n. 6, p. 1296-1302, 2013.