01332naa a2200157 a 450000100080000000500110000800800410001910000180006024500940007826000090017252008790018165000150106065000180107570000180109377300630111118290822013-03-20       1978    bl ---       0--  u    #d1 aTAYLOR, D. L.  aThe adoption process and environmental innovationsba case study of a government project.  c1978  aThere have been a number of criticisms of adoption theory and research in recent years. Particularly, the applicability of adoption research to environmentally beneficial innovations has been called into question. Through the use of a general model of adoption, the present study evaluates the variables which affect the adoption of pollution control innovations introduced by a government project in northern Indiana. The findings offer support for the use of this model to predict the adoption of environmentally related innovations. However, in order for the model to be applicable it must be modified to take into account the fact that farmers who adopt environmental innovations have a different orientation toward farming than do farmers who adopt commercial innovations. This modification allows the use of the same model for commercial and environmental innovations.  aInovação  aMeio Ambiente1 aMILLER, W. L.  tRural Sociology, Knoxvillegv. 43, n. 8, p. 634-648, 1978.