01694naa a2200205 a 450000100080000000500110000800800410001902200140006010000170007424500550009126000090014652011980015565000130135365000140136665000150138065300110139565300150140670000140142177300530143516340172023-04-28       1995    bl uuuu     u00u1 u    #d  a0004-82831 aDAVIDSON, M.  aCitrus marketing in Israel.h[electronic resource]  c1995  aThe grower was motivated to pick as fast as possible in order to minimise fruit damage and to ship most of the fruit as soon as possible, for exportation. The packer was motivated to pack the maximum fruit volume from every gross ton that enters the packing warehouse at the determined quality requirements, so as to minimise fixed costs. The marketer (CMBI) was motivated to accept as much fruit as possible (provided it has passed the minimum requirements) and to convery as much fruit as possible for export. The resulting situation was that all factors were interested in shipping produce quantity over quality. Under these conditions the market receives products that are not optimal in quality. This resulted in a drop in market share due to the competition's higher-quality fruit; Israel's market share in oranges decreased during the 1980s from a dominance of the market (50%) to a 20% market share - to the benefit of Spain and Morocco. In the grapefruit industry, Israel declined from a 60% dominance to a 30% market share, with shelves left available for red grapefruits from Florida. The structure of the marketing network provides at least a partial explanation for this decrease.  aComercio  aEmbalagem  aIndústria  acitros  aCitrus app1 aNAKAR, R.  tAustralian Citrus Newsgv.71, p.2-13, May, 1995.