01923naa a2200289 a 450000100080000000500110000800800410001902400520006010000220011224501400013426000090027430000100028352010060029365300180129965300250131765300210134265300150136365300270137865300230140565300220142865300120145065300280146265300160149070000200150670000200152677300870154621574312023-10-23       2023    bl uuuu     u00u1 u    #d7 ahttps://doi.org/10.1590/1809-58442023109en2DOI1 aMAIO, A. M. D. de  aPasture management and contrasting narratives in audiovisual fictionba discursive analysis of The Crown series.h[electronic resource]  c2023  a17 p.  aThe agrarian universe is usually explored by statements of scientific or technical genres, aimed at the specialized public. However, an episode of The Crown explores it in a peculiar way by presenting Queen Elizabeth II interested in horse breeding. The episode is the instance of analysis of this article, which aims to establish a reading about how the meanings of the agrarian domain circulate in urban environments, in fictional narrative audiovisual devices through the understanding of the circumstances in which technical terms, such as pasture management, are inserted in the enunciative plot. The enunciation scenes indicate conditions of production and attribution of meanings that are evaluated under the theoretical-methodological support of French discourse analysis. The study identifies the construction of contrasting narratives as a way of placing the topic of interest in the background, although it recognizes convergences in relation to the meanings constructed in the enunciation.  aAgropecuária  aAnálise de discurso  aCena enunciativa  aCenografia  aContrasting narratives  aDiscourse analysis  aEnunciative scene  aFarming  aNarrativas em contraste  aScenography1 aSILVA, M. P. DA1 aSILVA, A. R. da  tIntercom: Revista Brasileira de Ciências da Comunicaçãogv. 46, e2023109, 2023.