02041nam a2200325 a 450000100080000000500110000800800410001902400540006010000230011424501180013726001280025530000160038350000300039952009470042965000280137665000200140465000120142465000240143665000110146065000230147165300260149465300270152065300290154765300310157665300200160765300280162770000160165570000200167170000240169121426632022-08-16       2021    bl uuuu     u00u1 u    #d7 ahttps://doi.org/10.1007/978-3-030-96308-8_842DOI1 aNOGUEIRA, T. da S.  aAnalysis of the Brazilian artisanal cheese market from the perspective of social networks.h[electronic resource]  aIn: INTERNATIONAL CONFERENCE ON INTELLIGENT SYSTEMS DESIGN AND APPLICATIONS, 21., 2021. Proceedings... Cham: Springerc2021  ap. 900-909.  aISDA 2021. Evento online.  aThe present work refers to the results obtained by developing a computational system called ?Observatório do Consumidor.? It can collect, store, process, and extract information from Twitter social network database based on business intelligence concepts. The objective is to evaluate the artisanal cheese consumption habits in Brazil by analyzing tweets. Using artificial intelligence techniques, data mining, and natural language processing is possible to identify information about consumption trends for artisanal cheeses in Brazil, which were unknown until now. The results showed that the ?Observatório do Consumidor? achieved the proposed objectives by providing information about opinions? polarity and the characteristics and consumption habits of artisanal cheese in Brazil. Additionally, this system shows itself as a dynamic, managerial, and strategic tool for developing new products, marketing strategies, sales, among others.  aArtificial intelligence  aDecision making  aConsumo  aPesquisa de Mercado  aQueijo  aTomada de Decisão  aBusiness intelligence  aDigital transformation  aInteligência artificial  aInteligência de negócios  aMarket research  aTransformação digital1 aMORO, V. A.1 aSIQUEIRA, K. B.1 aGOLIAT, P. V. Z. C.