02095naa a2200361 a 450000100080000000500110000800800410001902000220006002400440008210000210012624501150014726000090026230000160027149000430028752009560033065000230128665000200130965000200132965000150134965000130136465000250137765000200140265000220142265000100144465000240145470000190147870000260149770000160152370000230153970000180156270000170158077301360159720921952021-05-05       2018    bl uuuu     u00u1 u    #d  a978-0-12-811447-67 a10.1016/B978-0-12-811447-6.00016-32DOI1 aMACIEL, E. da S.  aThe perception of consumers Vis-à-Vis tracked fish measured via electronic instrument.h[electronic resource]  c2018  ap. 129-148.  a(Handbook of Food Bioengineering, 18).  aFood traceability has been used to monitor production processes, and provide identification and information about sources and processes through computer technology. Technology also allows the recall of suspecting products identifying potential failures during their production. In this chapter, we discuss the impact of implementing the tracking technology into the Brazilian and Portuguese fish production chain and its impact on consumers? attitudes using data collection through the Internet. The data collected allowed evaluating the initiative to track fish. The results showed that for 73.23% of participants, fish tracking was good and very good, and of this total, 82.19% are willing to pay more for a product with origin guarantee, which may indicate a market trend in search of a product with origin guarantee. The results also provided subsidies for the adoption of policies to implement a traceability system for fish to boost consumption.  aConsumers (people)  aData collection  aFish production  aFood chain  aInternet  aMarketing strategies  aColeta de Dados  aConsumo Alimentar  aPeixe  aPesquisa de Mercado1 aGALVÃO, J. A.1 aSAVAY-DA-SILVA, L. K.1 aKATO, H. A.1 aQUARESMA, F. R. P.1 aSONATI, J. G.1 aOETTERER, M.  tIn: GRUMEZESCU, A. M.; HOLBAN, A. M. (Ed.). Food processing for increased quality and consumption. San Diego: Academic Press, 2018.