02479naa a2200265 a 450000100080000000500110000800800410001910000150006024500880007526000090016352017210017265000140189365000240190765000260193165000210195765000220197865000170200065300130201770000150203070000150204570000130206070000170207370000250209077300980211520792452019-06-18       2017    bl uuuu     u00u1 u    #d1 aGORAGA, Z.  aLive pigs marketing and buyers' characteristics in Ethiopia.h[electronic resource]  c2017  aAbstract: The study presented valuable information on live pigs? marketing, buyers? characteristics, purpose of buying pigs, partnerships among market actors, trend of swine business and motivational drivers in swine sector of Ethiopia. A total of 66 swine farms were selected in six major towns to collect quantitative and qualitative data on the studied parameters. A multi-stage sampling procedure was employed to select sampling areas and respondents. A standardized questionnaire was used to collect the data using person to person interview. Data were analyzed using appropriate statistical procedures of SPSS. On average 10, 40 and 163 pigs per farm per year were sold in small, medium and large scales of production, respectively, and this was statistically significant (P&lt0,05) across the three scales of production. Brokers (40%), people in informal market (20%) and owners of nearby farms (14.5%) were the main buyers of live pigs in Ethiopia. The study revealed that the main purposes of buying live pigs in Ethiopia were for re-selling and/or production. About 80.4% of the interviewed swine producers had no partnership with buyers, i.e. they were independent and met just on spot market. The involvement of foreigners in pigs? production chain was much higher (54.5%) than their involvement in processing (11.4%) and marketing (34.1%) chains in Ethiopia. According to the findings of the study, a positive trend for swine business was observed in Ethiopia. 45.2% of the respondents did show an interest to continue their business with an increasing level of production. Key information obtained from this study can be used to develop strategies aiming to improve live pigs? marketing in the country.  amarketing  aCusto de produção  aMercado internacional  aMercado produtor  aProdução animal  aSuinocultura  aEtiópia1 aBEKELE, A.1 aDEGEFA, T.1 aALWI, M.1 aMENGESHA, M.1 aLIMA, G. J. M. M. de  tAcademic Research Journal of Agricultural Science and Researchgv. 5, n. 4, p. 244-254, 2017.