01500nam a2200169 a 450000100080000000500110000800800410001910000240006024501000008426002650018452007890044965000100123865300110124865300250125965300240128465300220130820634762019-03-08       2016    bl uuuu     u00u1 u    #d1 aPROTAS, J. F. da S.  aThe evolutionary dynamics of brasilian winegrowingb2004/2014 scenarios.h[electronic resource]  aIN: CONGRESSO MUNDIAL DA VINHA E DO VINHO, 39., 2016, Bento Gonçalves. Programa...Bento Gonçalves, RS: International Organisation of Vine and Wine (OIV): Ministério da Agricultura, Pecuária e Abastecimento, de 19 a 21 outubro, Resumo 2016-1260. 2016.c2016  aThe objective of this study was to perform a comparative analysis regarding the framework of the Brazilian wine industry before four alternative scenarios established in 2014, under the Strategic Development Program of Rio Grande do Sul Viticulture ? Visão 2025. Based on a descriptive analysis of the main changes occured in the wine production chain of the major producing regions of Brazil, the study highlights the sectoral evolution of a maintenance scenario (worst case) to a Affirmation of Quality and Identity, result of significant improvements both on technological and market level as in the governance and sectoral organization, with visible impacts on their competitiveness and sustainability capacity. Keywords: scenarios, wine, competitiveness, strategic plan, market.  aVinho  aBrasil  aIndústria vinícola  aProdução de vinho  aRio Grande do Sul