01837naa a2200265 a 450000100080000000500110000800800410001910000180006024501360007826000090021452010460022365000250126965000210129465000140131565000150132965000220134465000100136665000240137670000180140070000190141870000260143770000190146370000170148277300720149920584442016-12-12 2016 bl uuuu u00u1 u #d1 aMACIEL, E. S. aSimilarities and distinctions of fish consumption in Brazil and Portugal measured through electronic survey.h[electronic resource] c2016 aVolunteers from Brazil and Portugal responded a questionnaire about their habits of fish consumption. In terms of amount of fish consumed monthly in Brazil, the intake was between 200 and 500 g, while the Portuguese (66.1%) reported a monthly consumption of more than 500g of fish. Salmon is the most commonly consumed species and was mentioned in both countries, but the hake is the favorite in Portugal. The preservation method adopted in both countries is freezing. In Brazil, the common fish cut was the filet and in Portugal, it was the fish flitch or ?clean fish?. The guarantee of origin proved to be an important factor for volunteers. Consumers also reported the importance of the identification of sustainable production of fish on the package. The eating habits of fish in both countries were related to consumers? perceptions and preferences of preparation, preservation and marketing conditions. The results show unsatisfaction of the Brazilian consumers about the diversity and quality of fish products available on the market. aConsumer preferences aFish consumption aMarketing aConsumidor aConsumo alimentar aPeixe aPesquisa de mercado1 aSONATI, J. G.1 aLIMA, L. K. F.1 aSAVAY-DA-SILVA, L. K.1 aGALVÃO, J. A.1 aOETTERER, M. tInternational Food Research Journalgv. 23, n. 1, p. 395-402, 2016.