01567naa a2200241 a 450000100080000000500110000800800410001902000220006010000190008224000550010124500440015626000090020030000160020952007120022565000240093765000240096165000280098565000150101365000330102865300280106170000210108977302150111020556872017-02-09       2016    bl uuuu     u00u1 u    #d  a978-85-7035-582-91 aBAMBINI, M. D.  aMercado de AgroTIC e transferência de tecnologia.  aAgroICT market and technology transfer.  c2016  ap. 297-321.  aThe first section of this work presents an overview of ICT market segments, focusing on agricultural applications, considering the Brazilian context and analyzing indicators related to the Brazilian Software and Services Industry (IBSS). Next, a case study addresses concepts related to the process of transferring technologies generated by Public Research Institutes (PRI). The next section describes examples of technologies developed, transferred and deployed by Embrapa Agricultural Informatics according to different business models, aiming at publics with distinct interests, among them: rural extension agents, state and federal governments, producers, private corporations, researchers and students.  aInnovation adoption  aTechnology transfer  aAdoção de inovações  aInovação  aTransferência de tecnologia  aInovação tecnológica1 aROMANI, L. A. S.  tIn: MASSRUHÁ, S. M. F. S.; LEITE, M. A. de A.; LUCHIARI JUNIOR, A.; ROMANI, L. A. S. (Ed.). Information and communication technologies and their relations with agriculture. Brasília, DF: Embrapa, 2016. ch. 16