01137naa a2200205 a 450000100080000000500110000800800410001910000200006024500530008026000090013350000100014252005450015265300230069765300280072070000300074870000180077870000180079670000220081477300950083620087302015-02-13       2015    bl uuuu     u00u1 u    #d1 aSILVA, W. M. da  aBehavioral financebadvances in the last decade.  c2015  aFORUM  aBehavioral fiance is a growing approach that sparks fertile and innovative field research in frinance, with potential for development of new management tools, whether in the area of corporate finance or investments. Since thework of kahnenam the behavioral approach has provided results that are relevant for assessing the quality of executive decisions. In the area of asset pricing, in the last decade, for exeample, researchers have tried to discover and interpret anomalies in stock return, such as reactions to news and extreme events.  aBehavioral finance  aFinança comportamental1 aCOSTA JUNIOR, N. C. A. da1 aBARROS, L. A.1 aARMADA, M. R.1 aNORVILITIS, J. M.  tRevista de Administração de Empresas, São Paulogv. 55, n. 1, p. 10-13, jan./fev. 2015.