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Registros recuperados : 454 | |
Registros recuperados : 454 | |
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Biblioteca(s): |
Embrapa Arroz e Feijão. |
Data corrente: |
22/03/2018 |
Data da última atualização: |
22/03/2018 |
Tipo da produção científica: |
Artigo em Periódico Indexado |
Circulação/Nível: |
B - 1 |
Autoria: |
SILVA, A. G.; CANAVARI, M.; WANDER, A. E. |
Afiliação: |
ALUISIO GOULART SILVA, CNPAF; MAURIZIO CANAVARI, UNIVERSITÁ DI BOLOGNA; ALCIDO ELENOR WANDER, CNPAF. |
Título: |
Consumers intention towards purchasing IP certified beans: an analysis using the theory of planned behaviour (TPB). |
Ano de publicação: |
2017 |
Fonte/Imprenta: |
Organizações Rurais & Agroindustriais, v. 19, n. 3, p. 204-218, 2017. |
ISSN: |
2238-6890 |
DOI: |
10.21714/2238-68902017v19n3p204 |
Idioma: |
Inglês |
Conteúdo: |
The patterns of consumption of food have been rapidly changing. This change has been reflecting in the increase of safer and more sustainable food consumption. Agricultural foods that are grown in Integrated Production (IP) also match the new consumer food quality patterns. In Brazil, the supply of IP certified products is still small. The objective of the present study was to evaluate the consumer perception and intention of purchasing certified beans based on the replication of the Theory of Planned Behavior (TPB). The survey was conducted in Goiania (GO), Brazil, in 2014, when 160 consumers of common beans were interviewed in a local hypermarket. Data were analyzed based on the structural equation modeling (SEM). The results revealed characteristics of consumer behavior when faced to certified beans as a hypothetical product, since they are not yet available on the market. The results indicated that the theoretical model based on the TPB used to explain the intention behavior of purchasing certified beans resulted in reasonable fit indices, but with only some of the relations among constructs were consistent with the theory. Thus, the results showed that the proposed model was adequate for explaining the consumer behavior towards the IP certified beans purchasing. As exceptions, one can refer the constructs subjective norms and perceived behavioral control toward the intention of purchasing. |
Thesagro: |
Feijão; Hábito alimentar; Produção Integrada. |
Thesaurus NAL: |
Beans; Consumer behavior; Integrated agricultural systems. |
Categoria do assunto: |
Q Alimentos e Nutrição Humana |
URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/item/174278/1/CNPAF-2017-ora.pdf
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Marc: |
LEADER 02186naa a2200241 a 4500 001 2089578 005 2018-03-22 008 2017 bl uuuu u00u1 u #d 022 $a2238-6890 024 7 $a10.21714/2238-68902017v19n3p204$2DOI 100 1 $aSILVA, A. G. 245 $aConsumers intention towards purchasing IP certified beans$ban analysis using the theory of planned behaviour (TPB).$h[electronic resource] 260 $c2017 520 $aThe patterns of consumption of food have been rapidly changing. This change has been reflecting in the increase of safer and more sustainable food consumption. Agricultural foods that are grown in Integrated Production (IP) also match the new consumer food quality patterns. In Brazil, the supply of IP certified products is still small. The objective of the present study was to evaluate the consumer perception and intention of purchasing certified beans based on the replication of the Theory of Planned Behavior (TPB). The survey was conducted in Goiania (GO), Brazil, in 2014, when 160 consumers of common beans were interviewed in a local hypermarket. Data were analyzed based on the structural equation modeling (SEM). The results revealed characteristics of consumer behavior when faced to certified beans as a hypothetical product, since they are not yet available on the market. The results indicated that the theoretical model based on the TPB used to explain the intention behavior of purchasing certified beans resulted in reasonable fit indices, but with only some of the relations among constructs were consistent with the theory. Thus, the results showed that the proposed model was adequate for explaining the consumer behavior towards the IP certified beans purchasing. As exceptions, one can refer the constructs subjective norms and perceived behavioral control toward the intention of purchasing. 650 $aBeans 650 $aConsumer behavior 650 $aIntegrated agricultural systems 650 $aFeijão 650 $aHábito alimentar 650 $aProdução Integrada 700 1 $aCANAVARI, M. 700 1 $aWANDER, A. E. 773 $tOrganizações Rurais & Agroindustriais$gv. 19, n. 3, p. 204-218, 2017.
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Embrapa Arroz e Feijão (CNPAF) |
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