Data/hora: 18/06/2024 14:33:44

Biblioteca(s): | Embrapa Agricultura Digital.
Data corrente: | 23/04/2013
Data da última atualização: | 08/01/2020
Autoria: | BAMBINI, M. D.; SANTOS, V. M. dos.
Afiliação: | MARTHA DELPHINO BAMBINI, CNPTIA; VIRGILIO MARQUES DOS SANTOS, Unicamp.
Título: | Technology transfer models in Brazil: case study of Embrapa Agricultural Informatics.
Ano de publicação: | 2013
Fonte/Imprenta: | In: INTERNATIONAL CONFERENCE ON MANAGEMENT OF TECHNOLOGY, 22., 2013, Porto Alegre. Science, technology and innovation in the emerging markets economy: proceedings. [S.l.]: International Association for Management of Technology; Porto Alegre: Federal University of Rio Grande do Sul, 2013.
Páginas: | Não paginado.
Descrição Física: | 1 pen-drive.
ISBN: | 0-9815817-6-5
Idioma: | Inglês
Notas: | IAMOT 2013.
Conteúdo: | Public companies, universities and other Government funded research centers, denominated here Public Research Institutes (PRIs), generate different research outputs, destined to different audiences, at various economic sectors, that can result in financial revenues and promote social benefits and regional economic development. In this paper we refer to these research outputs as knowledge assets, that can lead to economic impacts. Some outputs are: new knowledge; human-capital building; know-how; technologies and prototypes; intellectual property assets (like patents, trademarks, registered software); knowledge infrastructure that stimulates cluster formation or agglomeration economies; and contributions to regional economic, social and cultural development. In Brazil, to promote the transfer of technologies generated by PRIs one need to cross a sandy path full of obstacles related to intellectual property bureaucratic procedures, lack of market information related to emergent technologies and long contractual negotiations and procedural steps. Considering this business environment, Brazilian PRIs have been conducting several actions in order to strengthen the ability of their Technology Transfer Offices (TTOs) to respond to market and regulation challenges. Embrapa Agricultural Informatics, a research center of the Brazilian Agricultural Research Corporation (Embrapa) located in Campinas/SP, has been promoting some training initiatives destined to its TTO in 2011 and 2012. Its goal was to enable the TTO team to overcome the difficulties of transferring and commercializing research outputs by employing new business practices such as the Business Model Generation (BMG) approach. The BMG can be employed as tool to assess market potential and define business strategies considering several key-elements such as: target customers, value provided by the asset, distribution channels, relationships, core competencies, partner network, cost and revenues. Through iterative procedures it is possible to build several hypotheses about market strategies to be undertaken which are then validated through interviews with potential customers, partners and suppliers. Important information can be gathered with potential customers, partners ans suppliers and then compared with market conditions collected beforehand, allowing the refinement of the initial hypothesis. Validation steps can provide real feedback about the benefits to be generated by a given knowledge asset, supporting the refinement of business strategies. A visual tool called ?canvas? helps communicating and sharing the business rationale defined with other stakeholders, such as inventors, TT managers and potential customers. The BMG approach was initially developed to support strategy making at Information Technologies and Internet firms and proven to be adequate for application in other industries. We consider that it can be also employed by TTO teams in order to build ?Technology Transfer Models? coherent with market conditions and customers expectations. This paper present the development of "Technology Transfer Models" through the BMG approach at Embrapa Agricultural Informatics, leading to refined TT strategies with greater chances of success.
Palavras-Chave: | Business model; Canvas; Modelo de negócios.
Thesagro: | Transferência de Tecnologia.
Thesaurus Nal: | Technology transfer.
Categoria do assunto: | --
Registro original: | Embrapa Agricultura Digital (CNPTIA)
Exemplares: | CNPTIA - (17411-1) - UPC - AA - DD -  -  -  - DIS