Data/hora: 22/06/2024 04:41:02

Biblioteca(s): | Embrapa Caprinos e Ovinos.
Tipo da produção científica: | Artigo em Periódico Indexado
Circulação/Nível: | B - 2
Data corrente: | 31/10/2013
Data da última atualização: | 15/04/2015
Autoria: | FERRAREZI, A.; MIRIM, V. P.; SANTOS, K. M. O. dos; MONTEIRO, M.
Afiliação: | Alessandra Ferrarezi, Department of Food Science and Nutrition, São Paulo State University-UNESP, Araraquara, São Paulo, Brazil; Valéria Paula Minim, Department of Food Technology, Federal University of Viçosa, Viçosa, Minas Gerais, Brazil; KARINA MARIA OLBRICH DOS SANTOS, CNPC - Embrapa – Goats and Sheep, Sobral, Ceará - Brazil; Magali Monteiro, Department of Food Science and Nutrition, São Paulo State University-UNESP, Araraquara, São Paulo, Brazil.
Título: | Consumer attitude towards purchasing intent for ready to drink orange juice and nectar.
Ano de publicação: | 2013
Fonte/Imprenta: | Nutrition & Food Science, v. 43, n. 1, p. 304-312, 2013.
DOI: | 10.1108/NFS-03-2012-0021 #sthash.5bvn9oDQ.dpuf
Idioma: | Inglês
Conteúdo: | Abstract: Purpose - The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar; Design/methodology/approach - The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage; Findings - Low price, product information and market leading brand had positive impact. "No preservatives/natural" was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information - no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures; Originality/value - Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision.
Palavras-Chave: | Aceitação; Atitude do consumidor; Comportamento do consumidor; Conjoint analysis; Consumer behaviour; Intenção de compra; Intent to purchase; Label information; Labelling controls; Ready to drink orange juice; Suco pronto para beber; Tropical fruit.
Thesagro: | Certificação de produto; Fruta cítrica; Rotulagem; Suco de fruta; Suco de laranja.
Thesaurus Nal: | Beverages; Fruit juices; Orange juice; Prepared foods.
Categoria do assunto: | Q Alimentos e Nutrição Humana
Registro original: | Embrapa Caprinos e Ovinos (CNPC)
Exemplares: | CNPC - (27626-1) - UPC - AP - DD -  -  -  - DIS