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Registro Completo |
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Biblioteca(s): |
Embrapa Agroindústria de Alimentos. |
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Data corrente: |
04/03/2010 |
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Data da última atualização: |
22/03/2010 |
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Tipo da produção científica: |
Resumo em Anais de Congresso |
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Autoria: |
SABBE, S.; VERBEKE, W.; DELIZA, R.; MATTA, V.; VAN DAMME, P. |
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Afiliação: |
SARA SABBE, Ghent University; WIM VERBEKE, Ghent University; ROSIRES DELIZA, Labex Europa; VIRGINIA MARTINS DA MATTA, CTAA; PATRICK VAN DAMME, Ghent University. |
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Título: |
Effect of a health claim on the acceptance of two açaí fruit juices with a low and high a priori overall liking. |
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Ano de publicação: |
2009 |
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Fonte/Imprenta: |
In: INTERNATIONAL SYMPOSIUM ON HUMAN HEALTH EFFECTS OF FRUITS AND VEGETABLES, 3., 2009, Avignon. FAV Health 2009: abstracts. Leuven: International Society for Horticultural Science, 2009. p. 51. Ref. S3C2. |
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Idioma: |
Inglês |
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Conteúdo: |
Fruit juices offering health benefits beyond basic nutrition are nowadays highly valued among European consumers. Given its nutritional value and concomitant health benefits, açaí (Euterpe oleracea Mart.) may offer perspectives when aiming at satisfying health-related consumer needs and wants. The present study aims at examining to what extent health information changes consumer responses and acceptance of two açaí fruit juices that have a low versus a high a priori overall liking. Hedonic and sensory measures as well as health and nutritional-related attribute perceptions are rated before and after the presence of health information by consumers who are unfamiliar with açaí. Differences in information effects due to interactions with background attitudes (general health interest and food neophobia) and socio-demographic characteristics (age and gender) are investigated. Findings indicate that the effect of information on the juices’ overall acceptability, on consumers’ perceptions about the juices’ healthiness and nutritional value and on their purchase intention is positive, though rather small. This implies that juices, which are perceived to be intrinsically healthy, do not benefit a lot from providing additional health information. Furthermore, results show that consumers’ purchase behaviour is most notably driven by their sensory pleasure and less by the perceived health benefits: consumers in this study expressed their preference for the good-tasting açaí juice, although the least-liked one was perceived as being healthier and more nutritious in presence of the health information. Health information does not interact with consumer background attitudes. Though, this study confirms that background attitudes effectively matter in shaping consumers’ overall acceptability of both açaí fruit juices: health-oriented consumers were more likely to compromise on taste for a perceived health benefit, although they still preferred the best tasting juice, and consumers with a low food neophobia level evaluated the juices better on overall liking, taste and showed a higher purchase intention. Socio-demographics have a marginal influence, with older respondents and women being more likely to accept both açaí juices in presence of the health information. MenosFruit juices offering health benefits beyond basic nutrition are nowadays highly valued among European consumers. Given its nutritional value and concomitant health benefits, açaí (Euterpe oleracea Mart.) may offer perspectives when aiming at satisfying health-related consumer needs and wants. The present study aims at examining to what extent health information changes consumer responses and acceptance of two açaí fruit juices that have a low versus a high a priori overall liking. Hedonic and sensory measures as well as health and nutritional-related attribute perceptions are rated before and after the presence of health information by consumers who are unfamiliar with açaí. Differences in information effects due to interactions with background attitudes (general health interest and food neophobia) and socio-demographic characteristics (age and gender) are investigated. Findings indicate that the effect of information on the juices’ overall acceptability, on consumers’ perceptions about the juices’ healthiness and nutritional value and on their purchase intention is positive, though rather small. This implies that juices, which are perceived to be intrinsically healthy, do not benefit a lot from providing additional health information. Furthermore, results show that consumers’ purchase behaviour is most notably driven by their sensory pleasure and less by the perceived health benefits: consumers in this study expressed their preference for the good-tasting açaí juice, altho... Mostrar Tudo |
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Thesagro: |
Açaí. |
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Categoria do assunto: |
X Pesquisa, Tecnologia e Engenharia |
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Marc: |
LEADER 02980naa a2200181 a 4500
001 1659863
005 2010-03-22
008 2009 bl --- 0-- u #d
100 1 $aSABBE, S.
245 $aEffect of a health claim on the acceptance of two açaí fruit juices with a low and high a priori overall liking.
260 $c2009
520 $aFruit juices offering health benefits beyond basic nutrition are nowadays highly valued among European consumers. Given its nutritional value and concomitant health benefits, açaí (Euterpe oleracea Mart.) may offer perspectives when aiming at satisfying health-related consumer needs and wants. The present study aims at examining to what extent health information changes consumer responses and acceptance of two açaí fruit juices that have a low versus a high a priori overall liking. Hedonic and sensory measures as well as health and nutritional-related attribute perceptions are rated before and after the presence of health information by consumers who are unfamiliar with açaí. Differences in information effects due to interactions with background attitudes (general health interest and food neophobia) and socio-demographic characteristics (age and gender) are investigated. Findings indicate that the effect of information on the juices’ overall acceptability, on consumers’ perceptions about the juices’ healthiness and nutritional value and on their purchase intention is positive, though rather small. This implies that juices, which are perceived to be intrinsically healthy, do not benefit a lot from providing additional health information. Furthermore, results show that consumers’ purchase behaviour is most notably driven by their sensory pleasure and less by the perceived health benefits: consumers in this study expressed their preference for the good-tasting açaí juice, although the least-liked one was perceived as being healthier and more nutritious in presence of the health information. Health information does not interact with consumer background attitudes. Though, this study confirms that background attitudes effectively matter in shaping consumers’ overall acceptability of both açaí fruit juices: health-oriented consumers were more likely to compromise on taste for a perceived health benefit, although they still preferred the best tasting juice, and consumers with a low food neophobia level evaluated the juices better on overall liking, taste and showed a higher purchase intention. Socio-demographics have a marginal influence, with older respondents and women being more likely to accept both açaí juices in presence of the health information.
650 $aAçaí
700 1 $aVERBEKE, W.
700 1 $aDELIZA, R.
700 1 $aMATTA, V.
700 1 $aVAN DAMME, P.
773 $tIn: INTERNATIONAL SYMPOSIUM ON HUMAN HEALTH EFFECTS OF FRUITS AND VEGETABLES, 3., 2009, Avignon. FAV Health 2009: abstracts. Leuven: International Society for Horticultural Science, 2009. p. 51. Ref. S3C2.
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Registro original: |
Embrapa Agroindústria de Alimentos (CTAA) |
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Registro Completo
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Biblioteca(s): |
Embrapa Recursos Genéticos e Biotecnologia. |
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Data corrente: |
26/03/2008 |
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Data da última atualização: |
22/02/2016 |
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Tipo da produção científica: |
Documentos |
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Autoria: |
MARTINS, O. M. |
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Afiliação: |
Olinda Maria Martins, Embrapa Recursos Genéticos e Biotecnologia. |
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Título: |
Murcha bacteriana, bausada por Xanthomonas campestris pv. Musacearum: sérios prejuízos para a cultura da banana na África. |
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Ano de publicação: |
2007 |
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Fonte/Imprenta: |
Brasília, DF: Embrapa Recursos Genéticos e Biotecnologia, 2007. |
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Série: |
(Embrapa Recursos Genéticos e Biotecnologia. Documentos, 215). |
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Idioma: |
Português |
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Palavras-Chave: |
Musacearum; Xanthomonas campestris pv. |
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Thesagro: |
Banana; Murcha Bacteriana. |
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Thesaurus NAL: |
Africa. |
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Categoria do assunto: |
-- |
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URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/CENARGEN/29644/1/doc215.pdf
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Marc: |
LEADER 00628nam a2200169 a 4500
001 1189561
005 2016-02-22
008 2007 bl uuuu u0uu1 u #d
100 1 $aMARTINS, O. M.
245 $aMurcha bacteriana, bausada por Xanthomonas campestris pv. Musacearum$bsérios prejuízos para a cultura da banana na África.$h[electronic resource]
260 $aBrasília, DF: Embrapa Recursos Genéticos e Biotecnologia$c2007
490 $a(Embrapa Recursos Genéticos e Biotecnologia. Documentos, 215).
650 $aAfrica
650 $aBanana
650 $aMurcha Bacteriana
653 $aMusacearum
653 $aXanthomonas campestris pv
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Embrapa Recursos Genéticos e Biotecnologia (CENARGEN) |
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