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5. | | OLIVEIRA, A. D. de; RIBEIRO, I. S. A.; SCOLFORO, J. R. S.; MELLO, J. M. de; ACERBI JUNIOR, F. W.; CAMOLESI, J. F. Market chain analysis of candeia timber (Eremanthus erythropappus). Cerne, Lavras, v. 15, n. 3, p. 257-264, jul./set. 2009. Biblioteca(s): Embrapa Florestas. |
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6. | | OLIVEIRA, A. D. de; RIBEIRO, I. S. A.; SCOLFORO, J. R. S.; MELLO, J. M. de; REZENDE, J. L. P. de. Economic analysis of sustaintable management of candeia. Cerne, Lavras, v. 16, n. 3, p. 335-345, jul./set. 2010. Biblioteca(s): Embrapa Florestas. |
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Registro Completo
Biblioteca(s): |
Embrapa Florestas. |
Data corrente: |
31/07/2023 |
Data da última atualização: |
31/07/2023 |
Tipo da produção científica: |
Artigo em Periódico Indexado |
Circulação/Nível: |
B - 2 |
Autoria: |
MUNIZ, V. R. G. de F.; RIBEIRO, I. S.; BECKMAM, K. R. L.; GODOY, R. C. B. de. |
Afiliação: |
VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF. |
Título: |
The impact of color on food choice. |
Ano de publicação: |
2023 |
Fonte/Imprenta: |
Brazilian Journal of Food Technology, v. 26, e2022088, 2023. |
Páginas: |
12 p. |
DOI: |
https://doi.org/10.1590/1981-6723.08822 |
Idioma: |
Português |
Conteúdo: |
In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes. |
Palavras-Chave: |
Attractive packaging; Coloring; Purchase decision; Purchase profile; Sensory analysis. |
Thesaurus NAL: |
Food packaging. |
Categoria do assunto: |
Q Alimentos e Nutrição Humana |
URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/doc/1155445/1/BJFT-2023-ImpactOfColorPackaging.pdf
|
Marc: |
LEADER 01422naa a2200253 a 4500 001 2155445 005 2023-07-31 008 2023 bl uuuu u00u1 u #d 024 7 $ahttps://doi.org/10.1590/1981-6723.08822$2DOI 100 1 $aMUNIZ, V. R. G. de F. 245 $aThe impact of color on food choice.$h[electronic resource] 260 $c2023 300 $a12 p. 520 $aIn addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes. 650 $aFood packaging 653 $aAttractive packaging 653 $aColoring 653 $aPurchase decision 653 $aPurchase profile 653 $aSensory analysis 700 1 $aRIBEIRO, I. S. 700 1 $aBECKMAM, K. R. L. 700 1 $aGODOY, R. C. B. de 773 $tBrazilian Journal of Food Technology$gv. 26, e2022088, 2023.
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Embrapa Florestas (CNPF) |
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