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Registro Completo |
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Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
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Data corrente: |
01/08/1992 |
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Data da última atualização: |
27/01/2026 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
BAKER, G. A.; SOUZA NETO, J. de. |
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Afiliação: |
GREGORY A. BAKER, SANTA CLARA UNIVERSITY; JOSÉ DE SOUZA NETO, CNPC. |
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Título: |
The rapid market assessment (RMA) of new products. |
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Ano de publicação: |
1988 |
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Fonte/Imprenta: |
Agribusiness, v. 4, n. 5, p. 467-473, Sept. 1988. |
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DOI: |
https://doi.org/10.1002/1520-6297(198809)4:5<467::AID-AGR2720040506>3.0.CO;2-6 |
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Idioma: |
Inglês |
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Conteúdo: |
Abstract: Research efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologieshave been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assesssing the market potential o new products at the early stages of a research project. |
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Palavras-Chave: |
Marketing techniques; Queijo de cabra. |
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Thesagro: |
Caprino; Comercialização; Leite; Preço; Queijo. |
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Thesaurus Nal: |
Brazil; Commercialization; Goat cheese; Marketing; New products; Product development; Rapid methods. |
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Categoria do assunto: |
E Economia e Indústria Agrícola |
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Marc: |
LEADER 01361naa a2200313 a 4500
001 1522676
005 2026-01-27
008 1988 bl uuuu u00u1 u #d
024 7 $ahttps://doi.org/10.1002/1520-6297(198809)4:5<467::AID-AGR2720040506>3.0.CO;2-6$2DOI
100 1 $aBAKER, G. A.
245 $aThe rapid market assessment (RMA) of new products.$h[electronic resource]
260 $c1988
520 $aAbstract: Research efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologieshave been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assesssing the market potential o new products at the early stages of a research project.
650 $aBrazil
650 $aCommercialization
650 $aGoat cheese
650 $aMarketing
650 $aNew products
650 $aProduct development
650 $aRapid methods
650 $aCaprino
650 $aComercialização
650 $aLeite
650 $aPreço
650 $aQueijo
653 $aMarketing techniques
653 $aQueijo de cabra
700 1 $aSOUZA NETO, J. de
773 $tAgribusiness$gv. 4, n. 5, p. 467-473, Sept. 1988.
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Registro original: |
Embrapa Caprinos e Ovinos (CNPC) |
