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 | Acesso ao texto completo restrito à biblioteca da Embrapa Agroindústria de Alimentos. Para informações adicionais entre em contato com ctaa.biblioteca@embrapa.br. |
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Registro Completo |
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Biblioteca(s): |
Embrapa Agroindústria de Alimentos. |
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Data corrente: |
17/06/2021 |
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Data da última atualização: |
18/06/2021 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
BANOVIC, M.; ASCHEMANN-WITZEL, J.; DELIZA, R. |
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Afiliação: |
MARIJA BANOVIC, MAPP Centre, Department of Management, Aarhus University, Aarhus, Denmark; JESSICA ASCHEMANN-WITZEL, MAPP Centre, Department of Management, Aarhus University, Aarhus, Denmark; ROSIRES DELIZA, CTAA. |
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Título: |
Taste perceptions mediate the effect of a health goal on food choice. |
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Ano de publicação: |
2021 |
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Fonte/Imprenta: |
Food Quality and Preference, v. 94, 104305, Dec. 2021. |
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DOI: |
https://doi.org/10.1016/j.foodqual.2021.104305 |
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Idioma: |
Inglês |
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Conteúdo: |
Although considerable research has been done on the role of a health goal in food choices, little effort is devoted to the contexts intervening between the health goal and choices and its relationship with taste and price in the congruent non-conflicting versus the incongruent conflicting choice context. The present research experimentally examined through an online study, with 1303 participants, the process through which the health goal affects food choices taking into account both the congruent non-conflicting and the incongruent conflicting choice contexts. Furthermore, the study examined whether the impact of the health goal on these choices would be mediated by taste perceptions evoked by the products? imagery. Results show that when the health goal is activated in a non-conflicting (vs. conflicting) choice context, the consumers are more likely to choose more expensive (vs. cheaper) products. The consumers? expected product taste further mediate this effect of the health goal on the product choice, where a non-conflicting (vs. conflicting) choice-set additionally intensifies the consumers? taste perceptions, producing a congruent healthy ? tasty relationship. These findings suggest that the health goals do not always invoke incongruence with taste, at least in the context of products perceived as naturally healthy. For a broader market, this effect could actually be a blessing in disguise, where health-related communication efforts effectively inducing congruence with taste, would be more capable of catering the con-sumers? food choices. MenosAlthough considerable research has been done on the role of a health goal in food choices, little effort is devoted to the contexts intervening between the health goal and choices and its relationship with taste and price in the congruent non-conflicting versus the incongruent conflicting choice context. The present research experimentally examined through an online study, with 1303 participants, the process through which the health goal affects food choices taking into account both the congruent non-conflicting and the incongruent conflicting choice contexts. Furthermore, the study examined whether the impact of the health goal on these choices would be mediated by taste perceptions evoked by the products? imagery. Results show that when the health goal is activated in a non-conflicting (vs. conflicting) choice context, the consumers are more likely to choose more expensive (vs. cheaper) products. The consumers? expected product taste further mediate this effect of the health goal on the product choice, where a non-conflicting (vs. conflicting) choice-set additionally intensifies the consumers? taste perceptions, producing a congruent healthy ? tasty relationship. These findings suggest that the health goals do not always invoke incongruence with taste, at least in the context of products perceived as naturally healthy. For a broader market, this effect could actually be a blessing in disguise, where health-related communication efforts effectively inducing congruence with ... Mostrar Tudo |
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Palavras-Chave: |
Choice; Health goal; Price perceptions; Taste perceptions. |
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Thesaurus Nal: |
Fish; Food technology. |
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Categoria do assunto: |
Q Alimentos e Nutrição Humana |
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Marc: |
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001 2132367
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008 2021 bl uuuu u00u1 u #d
024 7 $ahttps://doi.org/10.1016/j.foodqual.2021.104305$2DOI
100 1 $aBANOVIC, M.
245 $aTaste perceptions mediate the effect of a health goal on food choice.$h[electronic resource]
260 $c2021
520 $aAlthough considerable research has been done on the role of a health goal in food choices, little effort is devoted to the contexts intervening between the health goal and choices and its relationship with taste and price in the congruent non-conflicting versus the incongruent conflicting choice context. The present research experimentally examined through an online study, with 1303 participants, the process through which the health goal affects food choices taking into account both the congruent non-conflicting and the incongruent conflicting choice contexts. Furthermore, the study examined whether the impact of the health goal on these choices would be mediated by taste perceptions evoked by the products? imagery. Results show that when the health goal is activated in a non-conflicting (vs. conflicting) choice context, the consumers are more likely to choose more expensive (vs. cheaper) products. The consumers? expected product taste further mediate this effect of the health goal on the product choice, where a non-conflicting (vs. conflicting) choice-set additionally intensifies the consumers? taste perceptions, producing a congruent healthy ? tasty relationship. These findings suggest that the health goals do not always invoke incongruence with taste, at least in the context of products perceived as naturally healthy. For a broader market, this effect could actually be a blessing in disguise, where health-related communication efforts effectively inducing congruence with taste, would be more capable of catering the con-sumers? food choices.
650 $aFish
650 $aFood technology
653 $aChoice
653 $aHealth goal
653 $aPrice perceptions
653 $aTaste perceptions
700 1 $aASCHEMANN-WITZEL, J.
700 1 $aDELIZA, R.
773 $tFood Quality and Preference$gv. 94, 104305, Dec. 2021.
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Registro original: |
Embrapa Agroindústria de Alimentos (CTAA) |
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| Registros recuperados : 3 | |
| 1. |  | SILVA, L. de J. de S.; MENEGHETTI, G. A.; PINHEIRO, J. O. C.; SANTOS, E. M. dos; PARINTINS, D. M. O extrativismo como elemento de desenvolvimento e sustentabilidade na Amazônia: um estudo a partir das comunidades coletoras de castanha-do-brasil em Tefé, AM. Revista Destaques Acadêmicos, Lajeado, v. 11, n. 2, p. 168-187, 2019.| Tipo: Artigo em Periódico Indexado | Circulação/Nível: B - 4 |
| Biblioteca(s): Embrapa Amazônia Ocidental. |
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| 3. | | SILVA, L. de J. de S.; MENEGHETTI, G. A.; GUIMARAES, R. dos R.; BRITO, M.; PARINTINS, D. M.; SANTOS, E. M. dos. Ensaio sobre os desafios para a transferência tecnológica em uma comunidade de agricultores familiares no Amazonas. In: SILVA, L. de J. de S.; PINHEIRO, J. O. C.; MUNIZ, A. W. (Ed.). Pesquisa e agricultura familiar: intercâmbio de ações e conhecimentos para transferência tecnológica na Amazônia. Manaus: Embrapa Amazônia Ocidental, 2019. Cap. 8. p. 137-166.| Tipo: Capítulo em Livro Técnico-Científico |
| Biblioteca(s): Embrapa Amazônia Ocidental. |
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| Registros recuperados : 3 | |
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