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 | Acesso ao texto completo restrito à biblioteca da Embrapa Caprinos e Ovinos. Para informações adicionais entre em contato com cnpc.biblioteca@embrapa.br. |
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Registro Completo |
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Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
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Data corrente: |
01/11/2013 |
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Data da última atualização: |
01/11/2013 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
FERRAREZI, A. C.; SANTOS, K. M. O. dos; MONTEIRO, M. |
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Afiliação: |
Alessandra C. Ferrarezi, Department of Food Science and Nutrition, School of Pharmaceutical Science, São Paulo State University-UNESP - Araraquara, SP, Brasil.; KARINA MARIA OLBRICH DOS SANTOS, CNPC; Magali Monteiro, UNESP - Araraquara, SP, Brasil. |
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Título: |
Consumer interpretation of ready to drink orange juice and nectar labelling. |
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Ano de publicação: |
2013 |
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Fonte/Imprenta: |
International Journal of Food Science and Technology, v. 48, n. 6, p. 1296-1302, 2013. |
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DOI: |
10.1111/ijfs.12090 |
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Idioma: |
Inglês |
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Conteúdo: |
Abstract: The aim of this study was to evaluate consumers? use and interpretation of ready to drink orange juice and nectar label information and its influence on the purchase decision. One hundred and sixty-seven consumers of ready to drink orange juice and nectar were interviewed. The labels were analysed to evaluate their conformance to Brazilian legislation. The manufacturing and shelf life date were the information most often checked, followed by health related issues. Brand, price and flavour were the most important factors for purchase decision. Brand and flavour showed significant association with consumer age. For most interviewed, ?nectar?, ?whole? and ?natural? or ?100% natural? were not well understood; they were not in accordance with the Brazilian legislation. ?Nectar?, ?whole? and ?natural? or ?100% natural? received a positive interpretation, whereas ?reconstituted juice? was considered a negative expression. Nevertheless, none of the labels completely conformed to the specific nutritional labelling legislation. |
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Palavras-Chave: |
Aceitação; Conjoint analysis; Consumer behaviour; Drinks; Intenção de compra; Intent to purchase; Labelling controls; Labels; Ready to drink orange juice; Suco pronto para beber; Tropical fruit. |
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Thesagro: |
Certificação de produto; Consumidor; Fruta cítrica; Legislação; Rotulagem; Suco de fruta; Suco de laranja. |
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Thesaurus Nal: |
Orange juice. |
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Categoria do assunto: |
-- |
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Marc: |
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001 1970112
005 2013-11-01
008 2013 bl uuuu u00u1 u #d
024 7 $a10.1111/ijfs.12090$2DOI
100 1 $aFERRAREZI, A. C.
245 $aConsumer interpretation of ready to drink orange juice and nectar labelling.$h[electronic resource]
260 $c2013
520 $aAbstract: The aim of this study was to evaluate consumers? use and interpretation of ready to drink orange juice and nectar label information and its influence on the purchase decision. One hundred and sixty-seven consumers of ready to drink orange juice and nectar were interviewed. The labels were analysed to evaluate their conformance to Brazilian legislation. The manufacturing and shelf life date were the information most often checked, followed by health related issues. Brand, price and flavour were the most important factors for purchase decision. Brand and flavour showed significant association with consumer age. For most interviewed, ?nectar?, ?whole? and ?natural? or ?100% natural? were not well understood; they were not in accordance with the Brazilian legislation. ?Nectar?, ?whole? and ?natural? or ?100% natural? received a positive interpretation, whereas ?reconstituted juice? was considered a negative expression. Nevertheless, none of the labels completely conformed to the specific nutritional labelling legislation.
650 $aOrange juice
650 $aCertificação de produto
650 $aConsumidor
650 $aFruta cítrica
650 $aLegislação
650 $aRotulagem
650 $aSuco de fruta
650 $aSuco de laranja
653 $aAceitação
653 $aConjoint analysis
653 $aConsumer behaviour
653 $aDrinks
653 $aIntenção de compra
653 $aIntent to purchase
653 $aLabelling controls
653 $aLabels
653 $aReady to drink orange juice
653 $aSuco pronto para beber
653 $aTropical fruit
700 1 $aSANTOS, K. M. O. dos
700 1 $aMONTEIRO, M.
773 $tInternational Journal of Food Science and Technology$gv. 48, n. 6, p. 1296-1302, 2013.
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