Data/hora: 28/05/2024 22:29:51

Biblioteca(s): | Embrapa Mandioca e Fruticultura.
Data corrente: | 04/08/1995
Data da última atualização: | 04/08/1995
Autoria: | MOENAERT, R.; DESCHOOLMEESTER, D.; SOUDER, W.; MEYER, A.
Afiliação: | Center for Entrepreneurship & Innovation,Vlerick School of Management, State University of Ghent, Belgium.
Título: | Information transfer between R&D and marketing Communication frequency, channel selection, and information content and evaluation.
Ano de publicação: | 1991
Fonte/Imprenta: | Jornal of Scientific & Industrial Research, v.50, P.727-737, 1991
Idioma: | Inglês
Conteúdo: | It has repeatedly been argued in the theoretical as well as the empirical literature on innovation management, that the interface between R&D and marketing has a strong effect on innovation success. In the present article, we report on an empirical research study in 40 Belgian companies, in which we have studied 80 product innovation projects. The research focuses on cross-functional interpersonal communication behaviours betwwen project team members. The data analysis relies on 386 responses from marketing and R&D respondents that have been involved with one of the 80 projects. The communication frequency berween R&D and marketing, the selection of communication channels, the content of the information exchanged, and the evaluation of information received arediscussed in this paper.
Palavras-Chave: | Uso.
Thesagro: | Indústria; Mercado; Tecnologia.
Categoria do assunto: | --
Registro original: | Embrapa Mandioca e Fruticultura (CNPMF)
Exemplares: | CNPMF - (15734-1) - ADC - SP - -- - S5776 -  - S5776 - DIS