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Biblioteca(s): |
Embrapa Arroz e Feijão. |
Data corrente: |
31/03/2003 |
Data da última atualização: |
18/04/2005 |
Autoria: |
SCHMITT, B.; SIMONSON, A. |
Título: |
A estética do marketing: como criar e administrar sua marca, imagem e identidade. |
Título original: |
Marketing aesthetics. |
Ano de publicação: |
2000 |
Fonte/Imprenta: |
São Paulo: Nobel, 2000. |
Páginas: |
340 p. |
ISBN: |
85-213-1018-8 |
Idioma: |
Português |
Notas: |
Tradução: Lucia Simonini. |
Conteúdo: |
Parte I: A estética como ferramenta estratégica; Parte II: Gerenciamento de identidade pela estética; Parte III: Como determinar e proteger a estética; Parte IV: Gerenciamento abrangente de identidade. |
Palavras-Chave: |
Identidade; Imagem; Marcas; Nome de marca. |
Thesagro: |
Administração; Empresa. |
Thesaurus Nal: |
marketing. |
Categoria do assunto: |
-- |
Marc: |
LEADER 00860nam a2200253 a 4500 001 1210575 005 2005-04-18 008 2000 bl uuuu 00u1 u #d 020 $a85-213-1018-8 100 1 $aSCHMITT, B. 240 $aMarketing aesthetics. 245 $aA estética do marketing$bcomo criar e administrar sua marca, imagem e identidade. 260 $aSão Paulo: Nobel$c2000 300 $a340 p. 500 $aTradução: Lucia Simonini. 520 $aParte I: A estética como ferramenta estratégica; Parte II: Gerenciamento de identidade pela estética; Parte III: Como determinar e proteger a estética; Parte IV: Gerenciamento abrangente de identidade. 650 $amarketing 650 $aAdministração 650 $aEmpresa 653 $aIdentidade 653 $aImagem 653 $aMarcas 653 $aNome de marca 700 1 $aSIMONSON, A.
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Embrapa Arroz e Feijão (CNPAF) |
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Registro Completo
Biblioteca(s): |
Embrapa Florestas. |
Data corrente: |
24/09/2008 |
Data da última atualização: |
24/09/2008 |
Autoria: |
VELASQUEZ, E.; RUIZ-CAMACHO, N.; DAI, J.; LAVELLE, P.; ZHANG, C.; YONG, T. L. |
Título: |
Soil restoration in tea plantations by the FBO technology. Improvement of macro fauna communities and macro aggregation. |
Ano de publicação: |
2008 |
Fonte/Imprenta: |
In: INTERNATIONAL COLLOQUIUM ON SOIL ZOOLOGY, 15; INTERNATIONAL COLLOQUIUM ON APTERYGOTA, 12., 2008, Curitiba. Biodiversity, conservation and sustainabele management of soil animal: abstracts. Colombo: Embrapa Florestas. Editors: George Gardner Brown; Klaus Dieter Sautter; Renato Marques; Amarildo Pasini. 1 CD-ROM. |
Idioma: |
Inglês |
Conteúdo: |
In tea plantations of Southern China, a pilot experiment using the FBO technology was installed
in three replicated plots 15x30 m each allocated to four different treatments: control, FBO with
full organic fertilisation and no pesticide application, FBO with 50% inorganic fertilization, with
application of either chemical or bio pesticides. FBO restores soil function by creating small
islands with full ecological functionality in a degraded soil. The islands are trenches 1.5m in
length, 30cm wide and 45 cm deep, filled with soil and two sorts of organic matter of contrasted
qualities and inoculated with earthworms. The choice of earthworms and organic matters and
their specific spatial array are key elements for the success of the technology.
Macro fauna communities were greatly changed after one year. Ants were no longer over dominant
in FBO treatments since the abundance and diversity of termites, Diplopoda and predators had
significantly increased. After 18 months, macro fauna abundance was 240 ind m-² in FBO
trenches and 370 on average in the control plot. Earthworms were only found in FBO treatments.
The FBO increased soil aggregation in the three layers (0-10; 10-20; 20-30 cm); total abundance
of macro aggregates was increased 11.7 times in the FBO 100% as compared with the
conventional plot. Effects were more important in deep layers (10-30cm) than surface layers (0-
10). Biogenic aggregates mainly made by earthworms comprised over 30% of total aggregation
in all FBO treatments., MenosIn tea plantations of Southern China, a pilot experiment using the FBO technology was installed
in three replicated plots 15x30 m each allocated to four different treatments: control, FBO with
full organic fertilisation and no pesticide application, FBO with 50% inorganic fertilization, with
application of either chemical or bio pesticides. FBO restores soil function by creating small
islands with full ecological functionality in a degraded soil. The islands are trenches 1.5m in
length, 30cm wide and 45 cm deep, filled with soil and two sorts of organic matter of contrasted
qualities and inoculated with earthworms. The choice of earthworms and organic matters and
their specific spatial array are key elements for the success of the technology.
Macro fauna communities were greatly changed after one year. Ants were no longer over dominant
in FBO treatments since the abundance and diversity of termites, Diplopoda and predators had
significantly increased. After 18 months, macro fauna abundance was 240 ind m-² in FBO
trenches and 370 on average in the control plot. Earthworms were only found in FBO treatments.
The FBO increased soil aggregation in the three layers (0-10; 10-20; 20-30 cm); total abundance
of macro aggregates was increased 11.7 times in the FBO 100% as compared with the
conventional plot. Effects were more important in deep layers (10-30cm) than surface layers (0-
10). Biogenic aggregates mainly made by earthworms comprised over 30% of total aggregation
in all FBO ... Mostrar Tudo |
Categoria do assunto: |
-- |
Marc: |
LEADER 02311naa a2200181 a 4500 001 1314913 005 2008-09-24 008 2008 bl uuuu u00u1 u #d 100 1 $aVELASQUEZ, E. 245 $aSoil restoration in tea plantations by the FBO technology. Improvement of macro fauna communities and macro aggregation. 260 $c2008 520 $aIn tea plantations of Southern China, a pilot experiment using the FBO technology was installed in three replicated plots 15x30 m each allocated to four different treatments: control, FBO with full organic fertilisation and no pesticide application, FBO with 50% inorganic fertilization, with application of either chemical or bio pesticides. FBO restores soil function by creating small islands with full ecological functionality in a degraded soil. The islands are trenches 1.5m in length, 30cm wide and 45 cm deep, filled with soil and two sorts of organic matter of contrasted qualities and inoculated with earthworms. The choice of earthworms and organic matters and their specific spatial array are key elements for the success of the technology. Macro fauna communities were greatly changed after one year. Ants were no longer over dominant in FBO treatments since the abundance and diversity of termites, Diplopoda and predators had significantly increased. After 18 months, macro fauna abundance was 240 ind m-² in FBO trenches and 370 on average in the control plot. Earthworms were only found in FBO treatments. The FBO increased soil aggregation in the three layers (0-10; 10-20; 20-30 cm); total abundance of macro aggregates was increased 11.7 times in the FBO 100% as compared with the conventional plot. Effects were more important in deep layers (10-30cm) than surface layers (0- 10). Biogenic aggregates mainly made by earthworms comprised over 30% of total aggregation in all FBO treatments., 700 1 $aRUIZ-CAMACHO, N. 700 1 $aDAI, J. 700 1 $aLAVELLE, P. 700 1 $aZHANG, C. 700 1 $aYONG, T. L. 773 $tIn: INTERNATIONAL COLLOQUIUM ON SOIL ZOOLOGY, 15; INTERNATIONAL COLLOQUIUM ON APTERYGOTA, 12., 2008, Curitiba. Biodiversity, conservation and sustainabele management of soil animal: abstracts. Colombo: Embrapa Florestas. Editors: George Gardner Brown; Klaus Dieter Sautter; Renato Marques; Amarildo Pasini. 1 CD-ROM.
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