Data/hora: 03/06/2024 14:07:41

Biblioteca(s): | Embrapa Mandioca e Fruticultura.
Data corrente: | 19/06/2000
Data da última atualização: | 19/06/2000
Autoria: | DELIZA, R.; MacFIE, H.; HEDDERLEY, D.
Afiliação: | Embrapa-CTAA; BBSRC-IFR; Statistics Research & Consulting Centre, Massey University.
Título: | An investigation using the repertory grid and focus group methods of the package features affecting consumer perception
Ano de publicação: | 1999
Fonte/Imprenta: | Brazilian Journal of Food Technology, v.2, n.1,2, p.63-71, Campinas, 1999
ISSN: | 1516-7275
Idioma: | Inglês
Conteúdo: | The identification of the features of the package which may affect consumer product perception is important, because it may offer the possibility of consuming a product which more closely matches his/her expectation. The identification of such attributes was achieved by using the Repertory Grid (RGM) and Focus Group (FG) Mrthods. British fruit juice consumers were invited to take part in the study. Three FG interviews were run and seven consumers participated in each. The sessions identified the features of the packages which were important for consumers and the expected sensory atributes deduced from the package. The sessions were tape recorded and the data transcribed. The RGM used twenty-four consumers and a large number of constructs were generated, relating to the package and the expected attributes.
Palavras-Chave: | Consumer perception; Focus group; Fruit juice; Percepcao do consumidor; Repertory grid.
Thesagro: | Embalagem; Suco de Fruta.
Thesaurus Nal: | packaging.
Categoria do assunto: | --
Registro original: | Embrapa Mandioca e Fruticultura (CNPMF)
Exemplares: | CNPMF - (5189-1) - ADD - AP - -- - 630.05 -  - 630.05 - DIS