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 | Acesso ao texto completo restrito à biblioteca da Embrapa Agroindústria de Alimentos. Para informações adicionais entre em contato com ctaa.biblioteca@embrapa.br. |
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Registro Completo |
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Biblioteca(s): |
Embrapa Agroindústria de Alimentos. |
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Data corrente: |
08/12/2023 |
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Data da última atualização: |
11/12/2023 |
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Tipo da produção científica: |
Resumo em Anais de Congresso |
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Autoria: |
FRANÇA, C.; ALCANTARA, M. DE; ARES, G.; DELIZA, R. |
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Afiliação: |
CAROLINA FRANÇA, UFRJ; MARCELA DE ALCANTARA, CNPq; GASTÓN ARES, Universidad de la República. Uruguay.; ROSIRES DELIZA, CTAA. |
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Título: |
Effect of nutritional warning, brand and claim on brazilian consumers perceived product healthiness. |
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Ano de publicação: |
2023 |
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Fonte/Imprenta: |
In: SIMPÓSIO LATINO AMERICANO DE CIÊNCIA DE ALIMENTOS E NUTRIÇÃO, 15., 2023, Campinas. A revolução da ciência de alimentos e nutrição: alimentando o mundo de forma sustentável: caderno [eletrônico] de resumos. Campinas: Galoá, 2023. |
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Idioma: |
Português |
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Notas: |
Pôster 168269; SLACAN. |
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Conteúdo: |
n response to the pandemic of obesity and non-communicable diseases, public policies, such as front-of-package nutrition labelling (FOPNL), have been implemented to promote healthier eating habits. The aim of this study was to evaluate the effect of warning label, brand, and claims on Brazilian consumers' perceived healthiness. Four product categories were considered: chocolate flavored milk, granola, iced tea, and cookies. A total of 893 Brazilian consumers took part in an online survey. For each product category, a series of packages were designed considering the following 2-level factors: brand (well-known vs. unknown), warning (presence vs. absence), visual claim (presence vs. absence) and textual claim (presence vs. absence). Two independent data collection was carried out, which corresponded to two warning labels with different graphic design: black magnifier glass (n= 448) and black octagon (n= 445). Participants were presented with eight pairs of packages and were asked to select the healthiest product in each pair. Data were analyzed using a random parameters logit model. For both studies, the warning had a negative effect on consumer healthiness perception for all product categories, while the other factors had positive effects. These results suggest that the presence of the warnings reduced perceived healthiness. On the contrary, the well-known brand and the inclusion of textual and visual nutritional marketing claims increased perceived healthiness. The relative importance of brand and textual nutritional marketing claims was higher than that of nutritional warnings. These results demonstrate the effectiveness of nutritional warnings and indicate the need to regulate claims for strengthening FOPNL policy in the Brazilian context. Menosn response to the pandemic of obesity and non-communicable diseases, public policies, such as front-of-package nutrition labelling (FOPNL), have been implemented to promote healthier eating habits. The aim of this study was to evaluate the effect of warning label, brand, and claims on Brazilian consumers' perceived healthiness. Four product categories were considered: chocolate flavored milk, granola, iced tea, and cookies. A total of 893 Brazilian consumers took part in an online survey. For each product category, a series of packages were designed considering the following 2-level factors: brand (well-known vs. unknown), warning (presence vs. absence), visual claim (presence vs. absence) and textual claim (presence vs. absence). Two independent data collection was carried out, which corresponded to two warning labels with different graphic design: black magnifier glass (n= 448) and black octagon (n= 445). Participants were presented with eight pairs of packages and were asked to select the healthiest product in each pair. Data were analyzed using a random parameters logit model. For both studies, the warning had a negative effect on consumer healthiness perception for all product categories, while the other factors had positive effects. These results suggest that the presence of the warnings reduced perceived healthiness. On the contrary, the well-known brand and the inclusion of textual and visual nutritional marketing claims increased perceived healthiness. The relative ... Mostrar Tudo |
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Palavras-Chave: |
Conjoint Analysis; Consumer studies; Front-of-pack nutrition labelling. |
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Categoria do assunto: |
Q Alimentos e Nutrição Humana |
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Marc: |
LEADER 02580nam a2200193 a 4500
001 2159371
005 2023-12-11
008 2023 bl uuuu u00u1 u #d
100 1 $aFRANÇA, C.
245 $aEffect of nutritional warning, brand and claim on brazilian consumers perceived product healthiness.$h[electronic resource]
260 $aIn: SIMPÓSIO LATINO AMERICANO DE CIÊNCIA DE ALIMENTOS E NUTRIÇÃO, 15., 2023, Campinas. A revolução da ciência de alimentos e nutrição: alimentando o mundo de forma sustentável: caderno [eletrônico] de resumos. Campinas: Galoá$c2023
500 $aPôster 168269; SLACAN.
520 $an response to the pandemic of obesity and non-communicable diseases, public policies, such as front-of-package nutrition labelling (FOPNL), have been implemented to promote healthier eating habits. The aim of this study was to evaluate the effect of warning label, brand, and claims on Brazilian consumers' perceived healthiness. Four product categories were considered: chocolate flavored milk, granola, iced tea, and cookies. A total of 893 Brazilian consumers took part in an online survey. For each product category, a series of packages were designed considering the following 2-level factors: brand (well-known vs. unknown), warning (presence vs. absence), visual claim (presence vs. absence) and textual claim (presence vs. absence). Two independent data collection was carried out, which corresponded to two warning labels with different graphic design: black magnifier glass (n= 448) and black octagon (n= 445). Participants were presented with eight pairs of packages and were asked to select the healthiest product in each pair. Data were analyzed using a random parameters logit model. For both studies, the warning had a negative effect on consumer healthiness perception for all product categories, while the other factors had positive effects. These results suggest that the presence of the warnings reduced perceived healthiness. On the contrary, the well-known brand and the inclusion of textual and visual nutritional marketing claims increased perceived healthiness. The relative importance of brand and textual nutritional marketing claims was higher than that of nutritional warnings. These results demonstrate the effectiveness of nutritional warnings and indicate the need to regulate claims for strengthening FOPNL policy in the Brazilian context.
653 $aConjoint Analysis
653 $aConsumer studies
653 $aFront-of-pack nutrition labelling
700 1 $aALCANTARA, M. DE
700 1 $aARES, G.
700 1 $aDELIZA, R.
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Registro original: |
Embrapa Agroindústria de Alimentos (CTAA) |
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| Registros recuperados : 92 | |
| 4. |  | FRANÇA, C.; CARRARA, R.; FRANCHINI, J. C.; DEBIASI, H. Uso de forrageiras tropicais em sistemas de sucessão com a soja e sua relação com qualidade física do solo na região do basalto paranaense. In: JORNADA ACADÊMICA DA EMBRAPA SOJA, 4., 2009, Londrina. Resumos... Londrina: Embrapa Soja, 2009. p. 256-261. (Embrapa Soja. Documentos, 312). Editado por Odilon Ferreira Saraiva, Paula Geron Saiz Melo.| Tipo: Artigo em Anais de Congresso |
| Biblioteca(s): Embrapa Soja. |
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| 7. | | ARAUJO, J. L. P.; SILVA, A. F.; SANTANA, L. M. de; FRANÇA. C. R. S. Desempenho econômico de horta agroecológica em comunidade rural do semi-árido. Horticultura Brasileira, Brasília, DF, v. 25, n. 1, ago. 2007. 1 CD-ROM. Edição dos Anais do 47. Congresso Brasileiro de Olericultura; 4. Simpósio Brasileiro sobre Cucurbitáceas, Porto Seguro, ago. 2007.| Tipo: Artigo em Anais de Congresso / Nota Técnica |
| Biblioteca(s): Embrapa Semiárido. |
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| 9. | | MENEZES, E. A.; FRANÇA, C. J.; SOUZA, G. B. de; NOGUEIRA, A. R. de A. Determinação da bioacessibilidade de Ca, Cu, Fe e Zn em amostras de carnes in natura e processadas termicamente. IN: ENCONTRO NACIONAL DE QUIMICA ANALITICA, 15., CONGRESSO IBEROAMERICANO DE QUIMICA ANALITICA, 3., 2009, Salvador: SBQ: BA: UFBA, 2009.| Tipo: Resumo em Anais de Congresso |
| Biblioteca(s): Embrapa Pecuária Sudeste. |
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| 11. | | CARRARA, R.; FRANÇA, C.; FRANCHINI, J. C.; DEBIASI, H.; NEPOMUCENO, A. L.; FARIAS, J. R. B. Desenvolvimento radicular da soja visando a tolerância à seca. In: JORNADA ACADÊMICA DA EMBRAPA SOJA, 4., 2009, Londrina. Resumos... Londrina: Embrapa Soja, 2009. p. 262-267. (Embrapa Soja. Documentos, 312). Editado por Odilon Ferreira Saraiva, Paula Geron Saiz Melo.| Tipo: Artigo em Anais de Congresso |
| Biblioteca(s): Embrapa Soja. |
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| 12. | | FRANCHINI, J. C.; DEBIASI, H.; FRANÇA, C.; CARRARA, R.; NEPOMUCENO, A. L.; FARIAS, J. R. B. Desenvolvimento radicular da soja visando tolerância à seca. In: CONGRESSO BRASILEIRO DE CIÊNCIA DO SOLO, 32., 2009, Fortaleza. O solo e a produção de bioenergia: perspectivas e desafios: anais. [Viçosa, MG]: SBCS; Fortaleza: UFC, 2009. 4 p. Trab. 2586. 1 CD-ROM.| Tipo: Artigo em Anais de Congresso |
| Biblioteca(s): Embrapa Soja. |
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| 13. | | FRANCHINI, J. C.; DEBIASI, H.; FRANÇA, C.; CARRARA, R.; NEPOMUCENO, A. L.; FARIAS, J. R. Desenvolvimento do sistema radicular da soja visando tolerância à seca. In: CONGRESSO BRASILEIRO DE CIÊNCIA DO SOLO, 32., 2009, Fortaleza. O solo e a produção de bioenergia: perspectivas e desafios: resumos. [Viçosa, MG]: SBCS; Fortaleza: UFC, 2009. p. 393. Ref.: PT1874.| Biblioteca(s): Embrapa Soja. |
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| 14. | | NOCE, M. A.; SOUZA, I. F.; KARAM, D.; FRANÇA, C. A.; MACIEL, G. M. Efeito de palhadas de gramíneas forrageiras no milho (Zea mays) e na supressão de plantas daninhas. In: CONGRESSO BRASILEIRO DA CIÊNCIA DAS PLANTAS DANINHAS, 26.; CONGRESO DE LA ASOCIACIÓN LATINO-AMERICANA DE MALEZAS, 18., 2008, Ouro Preto. Trabalhos apresetados. Sete Lagoas: SBCPD: Embrapa Milho e Sorgo, 2008.| Tipo: Artigo em Anais de Congresso / Nota Técnica |
| Biblioteca(s): Embrapa Milho e Sorgo. |
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| 16. | | VASCONCELLOS, C. A.; PURCINO, H.; VIANNA, M. C. M.; FRANCA, C. C. M. Resposta do Arachis pintoi a fosforo e a calcario em latossolo vermelho escuro da regiao de Sete Lagoas, MG, Brasil. Pasturas Tropicales, Cali, v. 20, n. 3, p. 22-25, 1998.| Biblioteca(s): Embrapa Milho e Sorgo. |
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| Registros recuperados : 92 | |
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