01214naa a2200301 a 450000100080000000500110000800800410001910000170006024500510007726000090012852004720013765000110060965000220062065000160064265000140065865000170067265000240068965000180071365000120073165000220074365000100076565000110077565000110078665300250079765300200082270000220084277300480086415226762024-01-09       1988    bl uuuu     u00u1 u    #d1 aBAKER, G. A.  aRapid market assessment (RMA) of new products.  c1988  aResearch efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologieshave been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assesssing the market potential o new products at the early stages of a research project.  aBrazil  aCommercialization  aGoat cheese  aMarketing  aNew products  aProduct development  aRapid methods  aCaprino  aComercialização  aLeite  aPreço  aQueijo  aMarketing techniques  aQueijo de cabra1 aSOUZA NETO, J. de  tAgribusinessgv. 4, n. 5, p. 467-473, 1988.