02104nam a2200277 a 450000100080000000500110000800800410001902000220006010000210008224500730010326001700017630000160034652012360036265000120159865000180161065000090162865000280163765000100166565000270167565000170170265000170171965000250173670000250176170000220178670000180180821209262020-03-05       2020    bl uuuu     u00u1 u    #d  a978-65-00-00331-41 aMATTOS, M. L. T.  aBrazil certificate - rice export value added.h[electronic resource]  aIn: INTERNATIONAL TEMPERATE RICE CONFERENCE, 7., 2020, Pelotas. Science & Innovation: feeding a world of 10 billion people: proceedings. Brasília, DF: Embrapac2020  ap. 232-233.  aThe rice produced in Rio Grande do Sul (RS) has quantity (productivity + technologie) that contributes to food security, quality (organoleptide + food safety + varietal identification) that contributes to value addition and positive image and meets safety, requirements environmental (environmental licensing + rural land register) that contribute to the preservation of the Pampa Biome. All these positive aspects are the basis for an official certification of the Brazilian government whose identification label is Brazil Certificate: Quality Agriculture. The rice industry in RS also has technology to focus the concept of quality with consumers and associate positive image, enabling innovation for a market that requires traceability and certification. The challenges faced by Brazilian rice exporters include overcoming phytosanitary and environmental barriers, consolidating sales to newly conquered markets and ensuring customer loyalty. In this context, an internationally recognized certification, such as the Brazil Certified: Quality Agriculture, which has National Institute of Metrology, Quality and Technology as the certifying agency provides confidence to the markets and, consequently, transparency for consumers.  aExports  aFood security  aRice  aSustainable agriculture  aArroz  aEconomia da Produção  aExportação  aOryza Sativa  aSegurança Alimentar1 aMARTINS, J. F. da S.1 aFRAGOSO, D. de B.1 aNOLDIN, J. A.