01679naa a2200229 a 450000100080000000500110000800800410001902200140006002400520007410000260012624501010015226000090025352009890026265000160125165300240126765300250129170000260131670000180134270000230136070000190138377300470140220652542019-03-19       2016    bl uuuu     u00u1 u    #d  a1980-54117 ahttp://dx.doi.org/10.1590/0103-6513.1936152DOI1 aVINHOLIS, M. de M. B.  aComplementarity in the adoption of traceability of beef cattle in Brazil.h[electronic resource]  c2016  aComplementarity is an interesting approach to explain technology adoption. Taking account the other activities the farm performs in its production strategy can help understanding the decision on the adoption of new agricultural technology. This paper aims to evidence the existence of synergic effect resulting from the joint adoption of feedlot and traceability certification of beef cattle in Brazil. A sample of 84 beef cattle farms provided data to test hypotheses by using an OLS regression model. A measure of performance ? revenue ? is regressed on variables representing both isolated and joint adoption of capital-intensive production system and traceability. The results suggest the existence of synergic effect when joint adoption takes place. Joint adoption is influenced by a set of management practices, such as forward contracts, training of employees and zootechnical performance control, which are shared by both capital-intensive production systems and traceability.  aagriculture  aTechnology adoption  aTechnology diffusion1 aSOUZA FILHO, H. M. de1 aCARRER, M. J.1 aBARIONI JUNIOR, W.1 aCHADDAD, F. R.  tProductiongv. 26, n. 3, p. 540-550, 2016.