Data/hora: 05/06/2024 18:06:44

Biblioteca(s): 	Embrapa Florestas.	
Data corrente: 	31/07/2023	
Data da última atualização: 	31/07/2023	
Autoria: 	MUNIZ, V. R. G. de F.; RIBEIRO, I. S.; BECKMAM, K. R. L.; GODOY, R. C. B. de.	
Afiliação: 	VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF.	
Título: 	The impact of color on food choice.	
Ano de publicação: 	2023	
Fonte/Imprenta: 	Brazilian Journal of Food Technology, v. 26, e2022088, 2023.	
Páginas: 	12 p.	
DOI: 	https://doi.org/10.1590/1981-6723.08822	
Idioma: 	Português	
Conteúdo: 	In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.	
Palavras-Chave: 	Attractive packaging; Coloring; Purchase decision; Purchase profile; Sensory analysis.	
Thesaurus Nal: 	Food packaging.	
Categoria do assunto: 	Q Alimentos e Nutrição Humana	
URL: 	http://ainfo.cnptia.embrapa.br/digital/bitstream/doc/1155445/1/BJFT-2023-ImpactOfColorPackaging.pdf	
Registro original: 	Embrapa Florestas (CNPF)	
Exemplares: 	CNPF - (58629-1) - UPC - AP - DD -  -  -  - DIS