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Registro Completo |
Biblioteca(s): |
Embrapa Gado de Corte. |
Data corrente: |
27/12/2022 |
Data da última atualização: |
27/12/2022 |
Tipo da produção científica: |
Artigo em Periódico Indexado |
Autoria: |
LUCCHESE-CHEUNG, T.; AGUIAR, L. K. de; LIMA, L. C. de; SPERS, E. E.; QUEVEDO-SILVA, F.; ALVES, F. V.; ALMEIDA, R. G. de. |
Afiliação: |
THELMA LUCCHESE-CHEUNG, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; LUIS KLUWE DE AGUIAR, HARPER ADAMS UNIVERSITY; LILIAN CUNHA DE LIMA, UNIVERSIDADE DE SÃO PAULO; EDUARDO EUGÊNIO SPERS, UNIVERSIDADE DE SÃO PAULO; FILIPE QUEVEDO-SILVA, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; FABIANA VILLA ALVES, CNPGC/ MINISTÉRIO DA AGRICULTURA, PECUÁRIA E ABASTERCIMENTO; ROBERTO GIOLO DE ALMEIDA, CNPGC. |
Título: |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
Ano de publicação: |
2021 |
Fonte/Imprenta: |
Journal of Food Products Marketing, v. 27, n. 8/9, p. 384-398, 2021. |
DOI: |
https://doi.org/10.1080/10454446.2022.2033663 |
Idioma: |
Inglês |
Conteúdo: |
ABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments. |
Palavras-Chave: |
Carbono neutro. |
Thesagro: |
Carbono; Carne. |
Thesaurus Nal: |
Animal branding; Carbon; Consumer behavior; Market segmentation; Meat. |
Categoria do assunto: |
-- |
URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/doc/1150393/1/Brazilian-carbon-neutral-beef-2021.pdf
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Marc: |
LEADER 01960naa a2200301 a 4500 001 2150393 005 2022-12-27 008 2021 bl uuuu u00u1 u #d 024 7 $ahttps://doi.org/10.1080/10454446.2022.2033663$2DOI 100 1 $aLUCCHESE-CHEUNG, T. 245 $aBrazilian Carbon Neutral Beef as an innovative product$bconsumption perspectives based on intentions' framework.$h[electronic resource] 260 $c2021 520 $aABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments. 650 $aAnimal branding 650 $aCarbon 650 $aConsumer behavior 650 $aMarket segmentation 650 $aMeat 650 $aCarbono 650 $aCarne 653 $aCarbono neutro 700 1 $aAGUIAR, L. K. de 700 1 $aLIMA, L. C. de 700 1 $aSPERS, E. E. 700 1 $aQUEVEDO-SILVA, F. 700 1 $aALVES, F. V. 700 1 $aALMEIDA, R. G. de 773 $tJournal of Food Products Marketing$gv. 27, n. 8/9, p. 384-398, 2021.
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Embrapa Gado de Corte (CNPGC) |
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