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 | Acesso ao texto completo restrito à biblioteca da Embrapa Agroindústria de Alimentos. Para informações adicionais entre em contato com ctaa.biblioteca@embrapa.br. |
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Registro Completo |
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Biblioteca(s): |
Embrapa Agroindústria de Alimentos. |
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Data corrente: |
17/06/2021 |
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Data da última atualização: |
18/06/2021 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
BANOVIC, M.; ASCHEMANN-WITZEL, J.; DELIZA, R. |
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Afiliação: |
MARIJA BANOVIC, MAPP Centre, Department of Management, Aarhus University, Aarhus, Denmark; JESSICA ASCHEMANN-WITZEL, MAPP Centre, Department of Management, Aarhus University, Aarhus, Denmark; ROSIRES DELIZA, CTAA. |
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Título: |
Taste perceptions mediate the effect of a health goal on food choice. |
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Ano de publicação: |
2021 |
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Fonte/Imprenta: |
Food Quality and Preference, v. 94, 104305, Dec. 2021. |
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DOI: |
https://doi.org/10.1016/j.foodqual.2021.104305 |
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Idioma: |
Inglês |
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Conteúdo: |
Although considerable research has been done on the role of a health goal in food choices, little effort is devoted to the contexts intervening between the health goal and choices and its relationship with taste and price in the congruent non-conflicting versus the incongruent conflicting choice context. The present research experimentally examined through an online study, with 1303 participants, the process through which the health goal affects food choices taking into account both the congruent non-conflicting and the incongruent conflicting choice contexts. Furthermore, the study examined whether the impact of the health goal on these choices would be mediated by taste perceptions evoked by the products? imagery. Results show that when the health goal is activated in a non-conflicting (vs. conflicting) choice context, the consumers are more likely to choose more expensive (vs. cheaper) products. The consumers? expected product taste further mediate this effect of the health goal on the product choice, where a non-conflicting (vs. conflicting) choice-set additionally intensifies the consumers? taste perceptions, producing a congruent healthy ? tasty relationship. These findings suggest that the health goals do not always invoke incongruence with taste, at least in the context of products perceived as naturally healthy. For a broader market, this effect could actually be a blessing in disguise, where health-related communication efforts effectively inducing congruence with taste, would be more capable of catering the con-sumers? food choices. MenosAlthough considerable research has been done on the role of a health goal in food choices, little effort is devoted to the contexts intervening between the health goal and choices and its relationship with taste and price in the congruent non-conflicting versus the incongruent conflicting choice context. The present research experimentally examined through an online study, with 1303 participants, the process through which the health goal affects food choices taking into account both the congruent non-conflicting and the incongruent conflicting choice contexts. Furthermore, the study examined whether the impact of the health goal on these choices would be mediated by taste perceptions evoked by the products? imagery. Results show that when the health goal is activated in a non-conflicting (vs. conflicting) choice context, the consumers are more likely to choose more expensive (vs. cheaper) products. The consumers? expected product taste further mediate this effect of the health goal on the product choice, where a non-conflicting (vs. conflicting) choice-set additionally intensifies the consumers? taste perceptions, producing a congruent healthy ? tasty relationship. These findings suggest that the health goals do not always invoke incongruence with taste, at least in the context of products perceived as naturally healthy. For a broader market, this effect could actually be a blessing in disguise, where health-related communication efforts effectively inducing congruence with ... Mostrar Tudo |
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Palavras-Chave: |
Choice; Health goal; Price perceptions; Taste perceptions. |
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Thesaurus Nal: |
Fish; Food technology. |
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Categoria do assunto: |
Q Alimentos e Nutrição Humana |
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Marc: |
LEADER 02241naa a2200229 a 4500
001 2132367
005 2021-06-18
008 2021 bl uuuu u00u1 u #d
024 7 $ahttps://doi.org/10.1016/j.foodqual.2021.104305$2DOI
100 1 $aBANOVIC, M.
245 $aTaste perceptions mediate the effect of a health goal on food choice.$h[electronic resource]
260 $c2021
520 $aAlthough considerable research has been done on the role of a health goal in food choices, little effort is devoted to the contexts intervening between the health goal and choices and its relationship with taste and price in the congruent non-conflicting versus the incongruent conflicting choice context. The present research experimentally examined through an online study, with 1303 participants, the process through which the health goal affects food choices taking into account both the congruent non-conflicting and the incongruent conflicting choice contexts. Furthermore, the study examined whether the impact of the health goal on these choices would be mediated by taste perceptions evoked by the products? imagery. Results show that when the health goal is activated in a non-conflicting (vs. conflicting) choice context, the consumers are more likely to choose more expensive (vs. cheaper) products. The consumers? expected product taste further mediate this effect of the health goal on the product choice, where a non-conflicting (vs. conflicting) choice-set additionally intensifies the consumers? taste perceptions, producing a congruent healthy ? tasty relationship. These findings suggest that the health goals do not always invoke incongruence with taste, at least in the context of products perceived as naturally healthy. For a broader market, this effect could actually be a blessing in disguise, where health-related communication efforts effectively inducing congruence with taste, would be more capable of catering the con-sumers? food choices.
650 $aFish
650 $aFood technology
653 $aChoice
653 $aHealth goal
653 $aPrice perceptions
653 $aTaste perceptions
700 1 $aASCHEMANN-WITZEL, J.
700 1 $aDELIZA, R.
773 $tFood Quality and Preference$gv. 94, 104305, Dec. 2021.
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Registro original: |
Embrapa Agroindústria de Alimentos (CTAA) |
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Biblioteca |
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Classificação |
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Registro |
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Registro Completo
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Biblioteca(s): |
Embrapa Florestas. |
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Data corrente: |
13/08/2015 |
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Data da última atualização: |
25/02/2016 |
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Tipo da produção científica: |
Resumo em Anais de Congresso |
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Autoria: |
ALMEIDA FILHO, J. E. de A.; RODRIGUES, J. F. G.; SILVA, F. F. e; RESENDE, M. D. V. de; RESENDE JÚNIOR, M.; MUÑOZ, P.; KIRST, M. |
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Afiliação: |
Janeo Eustáquio de Almeida Filho, UFV; João Filipi Guimarães Rodrigues, UFV; Fabyano Fonseca e Silva, UFV; MARCOS DEON VILELA DE RESENDE, CNPF; Márcio Resende Júnior, Rapid Genomics; Patrício Muñoz, University of Florida; Matias Kirst, Rapid Genomics. |
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Título: |
Genomic prediction of assitive and non-additive effects using genetic markers and pedigrees in pines breeding. |
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Ano de publicação: |
2015 |
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Fonte/Imprenta: |
In: CONGRESSO BRASILEIRO DE MELHORAMENTO DE PLANTAS, 8., 2015, Goiânia. O melhoramento de plantas, o futuro da agricultura e a soberania nacional: anais. Goiânia: SBMP: UFG, 2015. |
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Idioma: |
Inglês |
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Notas: |
Resumo. |
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Palavras-Chave: |
Conífera; Melhoramento genético; Predição genômica. |
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Thesagro: |
Marcador Genético. |
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Categoria do assunto: |
-- |
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URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/item/127909/1/2015-Deon-CBMP-Genomic.pdf
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Marc: |
LEADER 00866nam a2200229 a 4500
001 2021904
005 2016-02-25
008 2015 bl uuuu u00u1 u #d
100 1 $aALMEIDA FILHO, J. E. de A.
245 $aGenomic prediction of assitive and non-additive effects using genetic markers and pedigrees in pines breeding.$h[electronic resource]
260 $aIn: CONGRESSO BRASILEIRO DE MELHORAMENTO DE PLANTAS, 8., 2015, Goiânia. O melhoramento de plantas, o futuro da agricultura e a soberania nacional: anais. Goiânia: SBMP: UFG$c2015
500 $aResumo.
650 $aMarcador Genético
653 $aConífera
653 $aMelhoramento genético
653 $aPredição genômica
700 1 $aRODRIGUES, J. F. G.
700 1 $aSILVA, F. F. e
700 1 $aRESENDE, M. D. V. de
700 1 $aRESENDE JÚNIOR, M.
700 1 $aMUÑOZ, P.
700 1 $aKIRST, M.
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Embrapa Florestas (CNPF) |
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