|
Registro Completo |
|
Biblioteca(s): |
Embrapa Cerrados; Embrapa Tabuleiros Costeiros. |
|
Data corrente: |
28/05/1996 |
|
Data da última atualização: |
15/09/2003 |
|
Autoria: |
ROGER, E. M.; SHOEMAKER, F. |
|
Título: |
Communication of innovations. |
|
Ano de publicação: |
1971 |
|
Fonte/Imprenta: |
London: Collier Macmillan, 1971. |
|
Páginas: |
476 p. |
|
Idioma: |
Inglês |
|
Conteúdo: |
Elements of diffusion: an overview, Marging diffusion research traditions: The middle range analysis, The innovation-decision process, Perceived attributes of innovations and their rate of adoption, Adopter categories, Opinion leadership and the multi-step flow of ideas, The change agent, Communication channels, Collective innovation-decisions,Authority innovation-decision and organizational change, Consequences of innovations. |
|
Palavras-Chave: |
Communicacion; Difusao; Innovation; Inovacoes; Transfer; Transferencia. |
|
Thesagro: |
Comunicação; Tecnologia. |
|
Thesaurus Nal: |
diffusion; technology. |
|
Categoria do assunto: |
-- |
|
Marc: |
LEADER 01018nam a2200253 a 4500
001 1562111
005 2003-09-15
008 1971 bl uuuu 00u1 u #d
100 1 $aROGER, E. M.
245 $aCommunication of innovations.
260 $aLondon: Collier Macmillan$c1971
300 $a476 p.
520 $aElements of diffusion: an overview, Marging diffusion research traditions: The middle range analysis, The innovation-decision process, Perceived attributes of innovations and their rate of adoption, Adopter categories, Opinion leadership and the multi-step flow of ideas, The change agent, Communication channels, Collective innovation-decisions,Authority innovation-decision and organizational change, Consequences of innovations.
650 $adiffusion
650 $atechnology
650 $aComunicação
650 $aTecnologia
653 $aCommunicacion
653 $aDifusao
653 $aInnovation
653 $aInovacoes
653 $aTransfer
653 $aTransferencia
700 1 $aSHOEMAKER, F.
Download
Esconder MarcMostrar Marc Completo |
|
Registro original: |
Embrapa Cerrados (CPAC) |
|
