Data/hora: 06/06/2024 13:22:43

Biblioteca(s): 	Ebooks.	
Data corrente: 	07/01/2011	
Data da última atualização: 	07/01/2011	
Autoria: 	SCHUMACHER, R. M.	
Afiliação: 	Robert M. Schumacher.	
Título: 	The handbook of global user research	
Ano de publicação: 	2010	
Fonte/Imprenta: 	Burlington, MA: Elsevier, 2010.	
Páginas: 	p.	
Descrição Física: 	cm.	
ISBN: 	9780123748522	
Idioma: 	Inglês	
Notas: 	Includes index.	
Conteúdo: 	-- 1.&nbsp;Foundations and&nbsp;definition of user research&nbsp; -- 2. Project management for global research -- 3. Preparation -- 4. Fieldwork For Global User Research Projects -- 5. Analysis and Reporting -- 6. Global user research methods -- 7. User research throughout the world -- 8. The role of professional organizations in user research -- 9.&nbsp;The impact of culture on user research -- 10. Closing Thoughts.Foundations and definition of user research -- Project management for global research -- Preparation -- Fieldwork for global user research projects -- Analysis and reporting -- Global user research methods -- User research around the world -- The role of professional organizations in user research -- The impact of culture on user research -- Some closing thoughts.User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research&nbsp;is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for&nbsp;global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. &nbsp; *Presents the definitive collection of hard won lessons&nbsp;from user research professionals around the world *Includes real-world examples of&nbsp;global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners.	
Palavras-Chave: 	Industrial design; Project management; User interfaces (Computer systems).	
Categoria do assunto: 	--	
URL: 	http://www.sciencedirect.com/science/book/9780123748522	
Registro original: 	Ebooks (Ebooks)