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Registro Completo |
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Biblioteca(s): |
Embrapa Florestas. |
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Data corrente: |
31/07/2023 |
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Data da última atualização: |
31/07/2023 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
MUNIZ, V. R. G. de F.; RIBEIRO, I. S.; BECKMAM, K. R. L.; GODOY, R. C. B. de. |
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Afiliação: |
VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF. |
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Título: |
The impact of color on food choice. |
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Ano de publicação: |
2023 |
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Fonte/Imprenta: |
Brazilian Journal of Food Technology, v. 26, e2022088, 2023. |
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Páginas: |
12 p. |
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DOI: |
https://doi.org/10.1590/1981-6723.08822 |
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Idioma: |
Português |
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Conteúdo: |
In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes. |
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Palavras-Chave: |
Attractive packaging; Coloring; Purchase decision; Purchase profile; Sensory analysis. |
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Thesaurus Nal: |
Food packaging. |
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Categoria do assunto: |
Q Alimentos e Nutrição Humana |
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URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/doc/1155445/1/BJFT-2023-ImpactOfColorPackaging.pdf
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Marc: |
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024 7 $ahttps://doi.org/10.1590/1981-6723.08822$2DOI
100 1 $aMUNIZ, V. R. G. de F.
245 $aThe impact of color on food choice.$h[electronic resource]
260 $c2023
300 $a12 p.
520 $aIn addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.
650 $aFood packaging
653 $aAttractive packaging
653 $aColoring
653 $aPurchase decision
653 $aPurchase profile
653 $aSensory analysis
700 1 $aRIBEIRO, I. S.
700 1 $aBECKMAM, K. R. L.
700 1 $aGODOY, R. C. B. de
773 $tBrazilian Journal of Food Technology$gv. 26, e2022088, 2023.
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Embrapa Florestas (CNPF) |
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