Data/hora: 03/06/2024 14:28:42

Biblioteca(s): 	Embrapa Pantanal.	
Data corrente: 	01/03/1996	
Data da última atualização: 	01/03/1996	
Autoria: 	SPENCE, A. M.	
Título: 	Notes on advertising, economies of scale, and entry barriers.	
Ano de publicação: 	1980	
Fonte/Imprenta: 	Quarterly Journal of Economics, v.95, n.2, p.493-507, Nov.1980.	
Idioma: 	Inglês	
Conteúdo: 	The paper discusses how adversiting and economies of scale in production interact to produce economies of scale. The latter are defined to occur when costs per dollar of re- venues decline with revenues. It is argued that, in an industry whith differentiated product and advertising, it is the declining costs per collar of revenues rather than declining produ- ction costs per unit of output that directly affects entry barriers and the profitability of established firms.	
Palavras-Chave: 	Balanca; Barreira de entrada; Entry barriers; Notas em economia; Notes on adversiting economies; Production; Scale.	
Thesagro: 	Produção.	
Categoria do assunto: 	--	
Registro original: 	Embrapa Pantanal (CPAP)	
Exemplares: 	CPAP - (31091-1) - ADD - SP - -- - SP2109 -  - 2109 - DIS