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Registro Completo |
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Biblioteca(s): |
Embrapa Gado de Leite. |
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Data corrente: |
04/05/2022 |
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Data da última atualização: |
16/08/2022 |
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Tipo da produção científica: |
Artigo em Anais de Congresso |
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Autoria: |
NOGUEIRA, T. da S.; MORO, V. A.; SIQUEIRA, K. B.; GOLIAT, P. V. Z. C. |
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Afiliação: |
THALLYS DA SILVA NOGUEIRA, Universidade Federal de Juiz de Fora; VITOR AGOSTINHO MOURO, Universidade Federal de Juiz de Fora; KENNYA BEATRIZ SIQUEIRA, CNPGL; PRISCILA V. Z. C. GOLIAT, Universidade Federal de Juiz de Fora. |
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Título: |
Analysis of the Brazilian artisanal cheese market from the perspective of social networks. |
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Ano de publicação: |
2021 |
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Fonte/Imprenta: |
In: INTERNATIONAL CONFERENCE ON INTELLIGENT SYSTEMS DESIGN AND APPLICATIONS, 21., 2021. Proceedings... Cham: Springer, 2021. |
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Páginas: |
p. 900-909. |
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DOI: |
https://doi.org/10.1007/978-3-030-96308-8_84 |
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Idioma: |
Inglês |
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Notas: |
ISDA 2021.
Evento online. |
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Conteúdo: |
The present work refers to the results obtained by developing a computational system called ?Observatório do Consumidor.? It can collect, store, process, and extract information from Twitter social network database based on business intelligence concepts. The objective is to evaluate the artisanal cheese consumption habits in Brazil by analyzing tweets. Using artificial intelligence techniques, data mining, and natural language processing is possible to identify information about consumption trends for artisanal cheeses in Brazil, which were unknown until now. The results showed that the ?Observatório do Consumidor? achieved the proposed objectives by providing information about opinions? polarity and the characteristics and consumption habits of artisanal cheese in Brazil. Additionally, this system shows itself as a dynamic, managerial, and strategic tool for developing new products, marketing strategies, sales, among others. |
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Palavras-Chave: |
Business intelligence; Digital transformation; Inteligência artificial; Inteligência de negócios; Market research; Transformação digital. |
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Thesagro: |
Consumo; Pesquisa de Mercado; Queijo; Tomada de Decisão. |
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Thesaurus Nal: |
Artificial intelligence; Decision making. |
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Categoria do assunto: |
L Ciência Animal e Produtos de Origem Animal |
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Marc: |
LEADER 02041nam a2200325 a 4500
001 2142663
005 2022-08-16
008 2021 bl uuuu u00u1 u #d
024 7 $ahttps://doi.org/10.1007/978-3-030-96308-8_84$2DOI
100 1 $aNOGUEIRA, T. da S.
245 $aAnalysis of the Brazilian artisanal cheese market from the perspective of social networks.$h[electronic resource]
260 $aIn: INTERNATIONAL CONFERENCE ON INTELLIGENT SYSTEMS DESIGN AND APPLICATIONS, 21., 2021. Proceedings... Cham: Springer$c2021
300 $ap. 900-909.
500 $aISDA 2021. Evento online.
520 $aThe present work refers to the results obtained by developing a computational system called ?Observatório do Consumidor.? It can collect, store, process, and extract information from Twitter social network database based on business intelligence concepts. The objective is to evaluate the artisanal cheese consumption habits in Brazil by analyzing tweets. Using artificial intelligence techniques, data mining, and natural language processing is possible to identify information about consumption trends for artisanal cheeses in Brazil, which were unknown until now. The results showed that the ?Observatório do Consumidor? achieved the proposed objectives by providing information about opinions? polarity and the characteristics and consumption habits of artisanal cheese in Brazil. Additionally, this system shows itself as a dynamic, managerial, and strategic tool for developing new products, marketing strategies, sales, among others.
650 $aArtificial intelligence
650 $aDecision making
650 $aConsumo
650 $aPesquisa de Mercado
650 $aQueijo
650 $aTomada de Decisão
653 $aBusiness intelligence
653 $aDigital transformation
653 $aInteligência artificial
653 $aInteligência de negócios
653 $aMarket research
653 $aTransformação digital
700 1 $aMORO, V. A.
700 1 $aSIQUEIRA, K. B.
700 1 $aGOLIAT, P. V. Z. C.
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Registro original: |
Embrapa Gado de Leite (CNPGL) |
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