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Registro Completo |
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Biblioteca(s): |
Embrapa Unidades Centrais. |
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Data corrente: |
05/02/2014 |
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Data da última atualização: |
05/02/2014 |
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Autoria: |
GUISSONI, L. A.; CONSOLI, M. A.; RODRIGUES, J. M. |
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Afiliação: |
LEANDRO ANGOTTI GUISSONI; MATHEUS ALBERTO CONSOLI; JONNY MATEUS RODRIGUES. |
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Título: |
Is category management in small supermarkets worth the effort? |
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Ano de publicação: |
2013 |
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Fonte/Imprenta: |
Revista de Administração de Empresas, São Paulo, v. 53, n. 6, p. 592-603, nov./dez. 2013. |
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Idioma: |
Inglês |
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Conteúdo: |
Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large corporate retailers; however, some recent researches show that CM is open to companies of any type or size. This possibility is important in emerging markets, where neighborhood supermarkets are still representative and are often considered an alternative for manufacturers to achieve higher margins compared to big chains. In this context, the aim of this research was to analyze the results of a CM initiative in small neighborhood supermarkets from a manufacturer perspective. Data for the study comes from a food manufacturer in Brazil that implemented a CM process with 180 small retailers. A quantitative analysis was conducted in order to analyze the effect of the program on the food manufacturer?s sales and market share. Our analysis suggests an overall positive effect of the program on both, sales and market share. |
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Palavras-Chave: |
Segmentação de mercado. |
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Thesagro: |
Alimento; Mercado Varejista. |
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Thesaurus Nal: |
marketing. |
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Categoria do assunto: |
-- |
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Marc: |
LEADER 01555naa a2200193 a 4500
001 1978780
005 2014-02-05
008 2013 bl uuuu u00u1 u #d
100 1 $aGUISSONI, L. A.
245 $aIs category management in small supermarkets worth the effort?
260 $c2013
520 $aCategory management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large corporate retailers; however, some recent researches show that CM is open to companies of any type or size. This possibility is important in emerging markets, where neighborhood supermarkets are still representative and are often considered an alternative for manufacturers to achieve higher margins compared to big chains. In this context, the aim of this research was to analyze the results of a CM initiative in small neighborhood supermarkets from a manufacturer perspective. Data for the study comes from a food manufacturer in Brazil that implemented a CM process with 180 small retailers. A quantitative analysis was conducted in order to analyze the effect of the program on the food manufacturer?s sales and market share. Our analysis suggests an overall positive effect of the program on both, sales and market share.
650 $amarketing
650 $aAlimento
650 $aMercado Varejista
653 $aSegmentação de mercado
700 1 $aCONSOLI, M. A.
700 1 $aRODRIGUES, J. M.
773 $tRevista de Administração de Empresas, São Paulo$gv. 53, n. 6, p. 592-603, nov./dez. 2013.
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Registro original: |
Embrapa Unidades Centrais (AI-SEDE) |
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Registro Completo
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Biblioteca(s): |
Embrapa Gado de Leite. |
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Data corrente: |
30/10/2014 |
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Data da última atualização: |
28/06/2023 |
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Tipo da produção científica: |
Artigo de Divulgação na Mídia |
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Autoria: |
OTENIO, M. H.; CUNHA, C. M. DA; ROCHA, B. B. |
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Afiliação: |
MARCELO HENRIQUE OTENIO, CNPGL; CAROLINA MARTINS DA CUNHA, UFJF; BERNARDO BARBOSA ROCHA, UFJF. |
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Título: |
Compostagem de carcaças de grandes animais. |
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Ano de publicação: |
2014 |
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Fonte/Imprenta: |
Engormix, 21 mar. 2014. |
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Idioma: |
Português |
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Palavras-Chave: |
Conscientização ambiental; Resíduos da pecuária. |
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Categoria do assunto: |
L Ciência Animal e Produtos de Origem Animal |
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URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/doc/998848/1/Compotagem-de-carcaca-de-grande-animais.pdf
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Marc: |
LEADER 00426nam a2200145 a 4500
001 1998848
005 2023-06-28
008 2014 bl uuuu u00u1 u #d
100 1 $aOTENIO, M. H.
245 $aCompostagem de carcaças de grandes animais.$h[electronic resource]
260 $aEngormix, 21 mar. 2014.$c2014
653 $aConscientização ambiental
653 $aResíduos da pecuária
700 1 $aCUNHA, C. M. DA
700 1 $aROCHA, B. B.
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Embrapa Gado de Leite (CNPGL) |
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