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Registro Completo |
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Biblioteca(s): |
Embrapa Unidades Centrais. |
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Data corrente: |
22/07/1997 |
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Data da última atualização: |
26/12/2007 |
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Autoria: |
MASSY, W. F.; MONTGOMERY, D. B.; MORRISON, D. G. |
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Título: |
Stochastic models of buying behavior. |
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Ano de publicação: |
1970 |
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Fonte/Imprenta: |
Cambridge: MIT, 1970. |
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Páginas: |
464p. |
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ISBN: |
0-262-13039-4 |
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Idioma: |
Inglês |
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Conteúdo: |
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM. |
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Palavras-Chave: |
Probabilidade; Processo estocastico; Stochastic process. |
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Thesaurus Nal: |
probability. |
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Categoria do assunto: |
-- |
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Marc: |
LEADER 00982nam a2200205 a 4500
001 1098671
005 2007-12-26
008 1970 bl uuuu 00u1 u #d
020 $a0-262-13039-4
100 1 $aMASSY, W. F.
245 $aStochastic models of buying behavior.
260 $aCambridge: MIT$c1970
300 $a464p.
520 $aApproaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
650 $aprobability
653 $aProbabilidade
653 $aProcesso estocastico
653 $aStochastic process
700 1 $aMONTGOMERY, D. B.
700 1 $aMORRISON, D. G.
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Registro original: |
Embrapa Unidades Centrais (AI-SEDE) |
