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 | Acesso ao texto completo restrito à biblioteca da Embrapa Caprinos e Ovinos. Para informações adicionais entre em contato com cnpc.biblioteca@embrapa.br. |
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Registro Completo |
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Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
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Data corrente: |
31/10/2013 |
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Data da última atualização: |
15/04/2015 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
FERRAREZI, A.; MIRIM, V. P.; SANTOS, K. M. O. dos; MONTEIRO, M. |
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Afiliação: |
Alessandra Ferrarezi, Department of Food Science and Nutrition, São Paulo State University-UNESP, Araraquara, São Paulo, Brazil; Valéria Paula Minim, Department of Food Technology, Federal University of Viçosa, Viçosa, Minas Gerais, Brazil; KARINA MARIA OLBRICH DOS SANTOS, CNPC - Embrapa – Goats and Sheep, Sobral, Ceará - Brazil; Magali Monteiro, Department of Food Science and Nutrition, São Paulo State University-UNESP, Araraquara, São Paulo, Brazil. |
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Título: |
Consumer attitude towards purchasing intent for ready to drink orange juice and nectar. |
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Ano de publicação: |
2013 |
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Fonte/Imprenta: |
Nutrition & Food Science, v. 43, n. 1, p. 304-312, 2013. |
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DOI: |
10.1108/NFS-03-2012-0021 #sthash.5bvn9oDQ.dpuf |
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Idioma: |
Inglês |
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Conteúdo: |
Abstract: Purpose - The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar; Design/methodology/approach - The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage; Findings - Low price, product information and market leading brand had positive impact. "No preservatives/natural" was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information - no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures; Originality/value - Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision. |
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Palavras-Chave: |
Aceitação; Atitude do consumidor; Comportamento do consumidor; Conjoint analysis; Consumer behaviour; Intenção de compra; Intent to purchase; Label information; Labelling controls; Ready to drink orange juice; Suco pronto para beber; Tropical fruit. |
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Thesagro: |
Certificação de produto; Fruta cítrica; Rotulagem; Suco de fruta; Suco de laranja. |
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Thesaurus Nal: |
Beverages; Fruit juices; Orange juice; Prepared foods. |
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Categoria do assunto: |
Q Alimentos e Nutrição Humana |
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Marc: |
LEADER 02537naa a2200421 a 4500
001 1970007
005 2015-04-15
008 2013 bl uuuu u00u1 u #d
024 7 $a10.1108/NFS-03-2012-0021 #sthash.5bvn9oDQ.dpuf$2DOI
100 1 $aFERRAREZI, A.
245 $aConsumer attitude towards purchasing intent for ready to drink orange juice and nectar.$h[electronic resource]
260 $c2013
520 $aAbstract: Purpose - The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar; Design/methodology/approach - The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage; Findings - Low price, product information and market leading brand had positive impact. "No preservatives/natural" was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information - no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures; Originality/value - Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision.
650 $aBeverages
650 $aFruit juices
650 $aOrange juice
650 $aPrepared foods
650 $aCertificação de produto
650 $aFruta cítrica
650 $aRotulagem
650 $aSuco de fruta
650 $aSuco de laranja
653 $aAceitação
653 $aAtitude do consumidor
653 $aComportamento do consumidor
653 $aConjoint analysis
653 $aConsumer behaviour
653 $aIntenção de compra
653 $aIntent to purchase
653 $aLabel information
653 $aLabelling controls
653 $aReady to drink orange juice
653 $aSuco pronto para beber
653 $aTropical fruit
700 1 $aMIRIM, V. P.
700 1 $aSANTOS, K. M. O. dos
700 1 $aMONTEIRO, M.
773 $tNutrition & Food Science$gv. 43, n. 1, p. 304-312, 2013.
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