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Registro Completo |
Biblioteca(s): |
Embrapa Agroindústria de Alimentos. |
Data corrente: |
08/12/2023 |
Data da última atualização: |
11/12/2023 |
Tipo da produção científica: |
Resumo em Anais de Congresso |
Autoria: |
FRANÇA, C.; ALCANTARA, M. DE; ARES, G.; DELIZA, R. |
Afiliação: |
CAROLINA FRANÇA, UFRJ; MARCELA DE ALCANTARA, CNPq; GASTÓN ARES, Universidad de la República. Uruguay.; ROSIRES DELIZA, CTAA. |
Título: |
Effect of nutritional warning, brand and claim on brazilian consumers perceived product healthiness. |
Ano de publicação: |
2023 |
Fonte/Imprenta: |
In: SIMPÓSIO LATINO AMERICANO DE CIÊNCIA DE ALIMENTOS E NUTRIÇÃO, 15., 2023, Campinas. A revolução da ciência de alimentos e nutrição: alimentando o mundo de forma sustentável: caderno [eletrônico] de resumos. Campinas: Galoá, 2023. |
Idioma: |
Português |
Notas: |
Pôster 168269; SLACAN. |
Conteúdo: |
n response to the pandemic of obesity and non-communicable diseases, public policies, such as front-of-package nutrition labelling (FOPNL), have been implemented to promote healthier eating habits. The aim of this study was to evaluate the effect of warning label, brand, and claims on Brazilian consumers' perceived healthiness. Four product categories were considered: chocolate flavored milk, granola, iced tea, and cookies. A total of 893 Brazilian consumers took part in an online survey. For each product category, a series of packages were designed considering the following 2-level factors: brand (well-known vs. unknown), warning (presence vs. absence), visual claim (presence vs. absence) and textual claim (presence vs. absence). Two independent data collection was carried out, which corresponded to two warning labels with different graphic design: black magnifier glass (n= 448) and black octagon (n= 445). Participants were presented with eight pairs of packages and were asked to select the healthiest product in each pair. Data were analyzed using a random parameters logit model. For both studies, the warning had a negative effect on consumer healthiness perception for all product categories, while the other factors had positive effects. These results suggest that the presence of the warnings reduced perceived healthiness. On the contrary, the well-known brand and the inclusion of textual and visual nutritional marketing claims increased perceived healthiness. The relative importance of brand and textual nutritional marketing claims was higher than that of nutritional warnings. These results demonstrate the effectiveness of nutritional warnings and indicate the need to regulate claims for strengthening FOPNL policy in the Brazilian context. Menosn response to the pandemic of obesity and non-communicable diseases, public policies, such as front-of-package nutrition labelling (FOPNL), have been implemented to promote healthier eating habits. The aim of this study was to evaluate the effect of warning label, brand, and claims on Brazilian consumers' perceived healthiness. Four product categories were considered: chocolate flavored milk, granola, iced tea, and cookies. A total of 893 Brazilian consumers took part in an online survey. For each product category, a series of packages were designed considering the following 2-level factors: brand (well-known vs. unknown), warning (presence vs. absence), visual claim (presence vs. absence) and textual claim (presence vs. absence). Two independent data collection was carried out, which corresponded to two warning labels with different graphic design: black magnifier glass (n= 448) and black octagon (n= 445). Participants were presented with eight pairs of packages and were asked to select the healthiest product in each pair. Data were analyzed using a random parameters logit model. For both studies, the warning had a negative effect on consumer healthiness perception for all product categories, while the other factors had positive effects. These results suggest that the presence of the warnings reduced perceived healthiness. On the contrary, the well-known brand and the inclusion of textual and visual nutritional marketing claims increased perceived healthiness. The relative ... Mostrar Tudo |
Palavras-Chave: |
Conjoint Analysis; Consumer studies; Front-of-pack nutrition labelling. |
Categoria do assunto: |
Q Alimentos e Nutrição Humana |
Marc: |
LEADER 02580nam a2200193 a 4500 001 2159371 005 2023-12-11 008 2023 bl uuuu u00u1 u #d 100 1 $aFRANÇA, C. 245 $aEffect of nutritional warning, brand and claim on brazilian consumers perceived product healthiness.$h[electronic resource] 260 $aIn: SIMPÓSIO LATINO AMERICANO DE CIÊNCIA DE ALIMENTOS E NUTRIÇÃO, 15., 2023, Campinas. A revolução da ciência de alimentos e nutrição: alimentando o mundo de forma sustentável: caderno [eletrônico] de resumos. Campinas: Galoá$c2023 500 $aPôster 168269; SLACAN. 520 $an response to the pandemic of obesity and non-communicable diseases, public policies, such as front-of-package nutrition labelling (FOPNL), have been implemented to promote healthier eating habits. The aim of this study was to evaluate the effect of warning label, brand, and claims on Brazilian consumers' perceived healthiness. Four product categories were considered: chocolate flavored milk, granola, iced tea, and cookies. A total of 893 Brazilian consumers took part in an online survey. For each product category, a series of packages were designed considering the following 2-level factors: brand (well-known vs. unknown), warning (presence vs. absence), visual claim (presence vs. absence) and textual claim (presence vs. absence). Two independent data collection was carried out, which corresponded to two warning labels with different graphic design: black magnifier glass (n= 448) and black octagon (n= 445). Participants were presented with eight pairs of packages and were asked to select the healthiest product in each pair. Data were analyzed using a random parameters logit model. For both studies, the warning had a negative effect on consumer healthiness perception for all product categories, while the other factors had positive effects. These results suggest that the presence of the warnings reduced perceived healthiness. On the contrary, the well-known brand and the inclusion of textual and visual nutritional marketing claims increased perceived healthiness. The relative importance of brand and textual nutritional marketing claims was higher than that of nutritional warnings. These results demonstrate the effectiveness of nutritional warnings and indicate the need to regulate claims for strengthening FOPNL policy in the Brazilian context. 653 $aConjoint Analysis 653 $aConsumer studies 653 $aFront-of-pack nutrition labelling 700 1 $aALCANTARA, M. DE 700 1 $aARES, G. 700 1 $aDELIZA, R.
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Embrapa Agroindústria de Alimentos (CTAA) |
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Biblioteca(s): |
Embrapa Amazônia Oriental. |
Data corrente: |
27/02/2015 |
Data da última atualização: |
02/06/2022 |
Tipo da produção científica: |
Resumo em Anais de Congresso |
Autoria: |
SANTOS, A. C. S.; MAUES, M. M. |
Afiliação: |
A. C. S. SANTOS, BOLSISTA FUNBIO; MARCIA MOTTA MAUES, CPATU. |
Título: |
Polinização e visitantes florais da castanheira-do-brasil (Bertholletia excelsa Bonpl., Lecythidaceae) no município de Tomé-Açu/PA. |
Ano de publicação: |
2014 |
Fonte/Imprenta: |
In: CONGRESSO BRASILEIRO DE APICULTURA, 20.; CONGRESSO BRASILEIRO DE MELIPONICULTURA, 6., 2014, Belém, PA. Sustentabilidade, tecnologia e mercados. Belém, PA: CBA, [2014]. |
Páginas: |
p. 136. |
Idioma: |
Português |
Palavras-Chave: |
Castanheira-do-brasil; Tomé-Açu. |
Thesagro: |
Polinização. |
Categoria do assunto: |
-- |
URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/item/118875/1/Conbrapi-p136.pdf
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Marc: |
LEADER 00675nam a2200157 a 4500 001 2010131 005 2022-06-02 008 2014 bl uuuu u00u1 u #d 100 1 $aSANTOS, A. C. S. 245 $aPolinização e visitantes florais da castanheira-do-brasil (Bertholletia excelsa Bonpl., Lecythidaceae) no município de Tomé-Açu/PA.$h[electronic resource] 260 $aIn: CONGRESSO BRASILEIRO DE APICULTURA, 20.; CONGRESSO BRASILEIRO DE MELIPONICULTURA, 6., 2014, Belém, PA. Sustentabilidade, tecnologia e mercados. Belém, PA: CBA, [2014].$c2014 300 $ap. 136. 650 $aPolinização 653 $aCastanheira-do-brasil 653 $aTomé-Açu 700 1 $aMAUES, M. M.
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